When you spend time and energy creating and publishing content for your business, you want to make sure you do it right-which means generating traffic, building trust with your audience, and even generating potential customers. A great content marketing plan is the best method to accomplish this.
Content marketing strategy
A content marketing strategy is a plan to expand a brand’s audience by creating and distributing content that attracts, educates, or informs. Although this definition explains what a content marketing strategy is- you need to define some parts for your business. The first part is what it means to you to increase your audience. Many companies use content marketing to increase their brand awareness. Appearing in search results is a great way to rank your name with potential customers.
Content marketing, on the other hand, is excellent for generating leads. 70 percent of B2B marketers say their content generates leads. Setting up a content strategy with this in mind is crucial. You will need to decide on the structure of your content, the platform for distribution, and how it will engage your audience for the remaining elements of the definition. Below, we will go over how to decide on each of these. But first, let’s discuss why it’s critical to devote time to building a content marketing plan to produce leads for your company.
Business and content marketing strategy
You need a content marketing strategy since having a defined plan will help you be more productive and efficient with your content marketing activities. One is used by more than half of the most effective marketers.
Is there anything else? Content marketing costs 62% less than outbound marketing and generates three times as many leads. So, if you put in the time and effort to get it right, with a well-thought-out strategy and flawless execution, you’ll be well on your way to generating more low-cost leads for your business.
The advantages of content marketing are much too numerous to be overlooked.
Developing a lead-generating strategy
From initial goal setting to continuous revisions to keep your material fresh, here’s a step-by-step approach to creating your content marketing plan. Let’s get started.
- Set your goals: The short answer in this scenario is most likely to produce leads. That’s a good place to start, but it’s not sufficient. Next, make sure your marketing goal is something you can achieve. We propose setting a SMART objective for this.
This abbreviation stands for:
Instead of saying you aim to produce more leads, state your target is to generate 25% more leads from content over the following two quarters. That’s something you can monitor, quantify, and strive for.
- Get to know your audience: To develop content, you must first determine your target audience. Taking a closer look at your buyer personas is the best approach to do so. These are semi-fictional profiles of your ideal clients that are useful in content marketing campaigns. Use these characters as a jumping-off point for developing content that your target audience will enjoy (keeping content marketing trends in mind). After all, you are establishing a content marketing strategy to produce more leads; therefore, you should focus on your ideal clients when creating content. Based on your identities, ask yourself the following questions:
- What are the issues that your personas are concerned about?
- What are the topics that your personas are interested in learning more about?
- What do your personalities wish to improve on?
- What do your characters read or watch these days?
The first few questions are excellent for coming up with ideas for blog posts, videos, or themes to explore. This blog post, for example, is about creating a lead-generating content marketing plan. That final question is an excellent place to start when it comes to competitive keyword research, which takes us to the following stage.
- Set your keyword research: You must ensure that your content is reaching individuals to generate leads. We’ll go through distribution outlets in more detail later, but for the majority of your blog posts and even videos, you should consider SEO from the start. You don’t want to be one of the 63 percent of web pages that receive no organic traffic at all. As a result, start your keyword search in your keyword tool with the themes that your prospective consumers are interested in as seed terms. When you get your results, think about your audience and how interested they would be. What about the other websites your ideal buyers visit? Use your keyword research tool to find out which sites are the most popular and which content produces the most traffic. This is a good area to look for video or blog post ideas for your company. You don’t want to rewrite information, but if it’s out of date or doesn’t fit the search term well enough, you can.
- Pay attention to search intent: The goal of an internet search is referred to as search intent. If you’re looking for a quick dinner after work, try searching for a “30-minute dinner.” The idea is to create a recipe that takes around half an hour to prepare. You aren’t seeking a definition, an explanation, or a way to buy something. This isn’t the search intent. You want to rank naturally, and you want to provide your audience with what they want. That’s why it’s crucial to remember search intent.
There are four categories of search intent to consider:
You should concentrate your content strategy on both informational and commercial intent. Someone looking for educational content on a topic or information to help them make a purchase decision. Leave the navigational and transactional to your company’s login or price sites.
- High quality content: You must emphasize creating high-quality content to establish a captivating, lead-generating content marketing plan. There are around 3.75 billion web pages indexed as of today. That does not mean they all rank, but it does indicate that you will face some competition, regardless of your brand’s focus. You will have to compete for attention much more. We all spend too much time on our phones, checking emails, watching Instagram Reels, and scrolling through TikTok. Regardless, the average person spends roughly seven hours per day online, with the majority of that time being spent reading information. You must create excellent content to keep your audience’s interest.
- Optimize your content for conversions: The next step is crucial: you must optimize your content for conversions in order to capture those leads. For video marketing, includes concentrating on thumbnails or concluding your material with a call to action. This implies strategically putting CTAs throughout your blog post’s content.
- Determine your distribution channel: The next stage is to disseminate your content after you’ve generated it and ensured it’s lead-optimized. You may be wondering why you need to do this if your site is already optimized for keywords and search intent. However, if you want to reach as many people as possible with your content, you’ll need to do more than SEO. You should distribute your information on social media, send a captivating email to your database, post on relevant Reddit or Quora threads, and even utilize it for webinar or conference materials after you’ve published it on your website.
- Keep updating: You’re not done after you’ve circulated your material and begun counting your leads. Because content marketing trends shift, your strategy should include a method for upgrading existing content. Now is the time to think about it. Assume your company sells electric vehicles. A quick post announcing the opening of a new location? It’s unlikely that an update is required. A must-read blog piece about standard emissions and the potential environmental impact of switching to electric? It could be worthwhile to keep up with new research to ensure you’re providing the most up-to-date information to your audience.
So make space for tracking the performance of your material and modifying it as needed. As a result, your content might generate leads for your company in the background. And, if you need help in managing and making a content marketing strategy, we have got you covered! Contact us for the best content marketing strategy for your website, and we will not disappoint.