SEO myths you should circumvent!

Legend #2: You can do SEO with no outside assistance

Doing SEO essentially implies that you follow a lot of strategies and methodology to expand the opportunity that web clients will go to your webpage. The facts confirm that anyone can gain proficiency with these procedures, and in the event that you are a site proprietor, you need to do your very own SEO. Be that as it may, SEO can be mind boggling and contacts numerous territories, for example, web based advertising, coding, specialized angles alongside PR abilities. Most entrepreneurs just don’t have everything required to work admirably at SEO, and that is the reason such a significant number of offices exist that offer assistance. A straightforward IT laborer or online marker is regularly insufficient on the off chance that you need genuinely great outcomes.

You can do SEO with no outside assistance:

Doing SEO just implies that you follow a lot of strategies and systems to expand the opportunity that web clients will go to your webpage. The facts confirm that anyone can gain proficiency with these methods, and on the off chance that you are a site proprietor and you need to do your very own SEO then you can invest the energy to learn and apply those strategies. Be that as it may, SEO can be mind boggling and contacts numerous zones, for example, web based showcasing, coding, specialized viewpoints alongside PR aptitudes. Most entrepreneurs essentially don’t have everything required to work superbly at SEO, and that is the reason such a significant number of offices exist that offer assistance. A basic IT laborer or online marker is regularly insufficient in the event that you need really great outcomes.

You need to refresh your landing page constantly:

A few people believe that by refreshing their landing page content constantly they will rank higher, or by not refreshing it their positioning will drop. By and large that isn’t the situation, in such a case that you have a business page that offers an item, at that point there would be no motivation to refresh that page except if something about the item changes, and Google anticipates that.

Want to take your business to greater heights? Let us help you with SEO. Connect with Cytech today. 


This is the first paragraph, and it must grab your attention and illustrate the article’s importance. We have 15 seconds, much as you do when producing material on your audience’s website.  Did we succeed ? 
There’s a lot to say about online copy, whether you’re a novice writer or a seasoned content creator. The first line is just the tip of the iceberg when it comes to capturing your readers’ interest. 

Continue reading to learn how to make your main website pages, such as the Homepage, About Us, and Service Page, stand out from the crowd, get your audience’s attention, and help you grow your market share.

What Exactly Is Web Copy? 
The key body of text on your website that is meant to market your product or service is referred to as website copy. It’s the words that take visitors to your website, clarify your brand’s philosophy, and remind them about your services. The Homepage, About Us, Support Tab, and FAQ are typical examples of main pages. 

 What constitutes quality website content? 
The search intent of your future customers should be expressed in your web copy. You want to assist them in solving their problem and encouraging them to take action, such as purchasing something, subscribing to your blog, or joining your mailing list.

“How To Write Content For A Website” 
1. Define the purpose:
Understanding the purpose of copy is the single most important thing for any copywriter. Knowing your end target from the beginning will help you create the desired piece of content and a compelling call-to-action message.

2. Know who you’re trying to target: 
Assume your main purpose is to sell. Knowing the audience is the only way to evaluate the best selling strategies. The more information you have on your clients, the more likely they are to become paying customers.

3. Know who the competitors are:
It’s also a smart idea to do some digging on the competitors’ websites. Visitors to your website are likely to be concerned about the market as well, so you’ll need to determine whether to provide similar content or reach out and offer something new. Research will help you see patterns among rivals and get a leg up on the competition.

4. From the first line, the readers should be hooked. 
As mentioned at the start, you will only have 15 seconds to pique your reader’s attention. If you excel in doing so, the next job is to keep the reader on the web. Start your copy with some fascinating facts, a one-sentence storey, or a comment. Make sure that after reading the introduction, people are hungry for more information.

5. Be sure you don’t make any mistakes in your pronunciation, grammar, or punctuation. 
It should go without saying, but every platform’s content should be free of mistakes in pronunciation, grammar, and punctuation. Sloppy errors will turn away a large number of prospective customers.

– Include keywords in headlines and sub-headers. – Add the primary keyword to the title and H1 and 5-10 additional ones to the subheadings and body text. – Take care of the metadata. – Describe the specific web page in 1-2 sentences to encourage a user to click on your link over your competitors’.- Make your URLs readable. Help your readers to understand what’s inside the page. 

We’ve run through a few key tactics for ensuring that your web copy is top-notch quality. By keeping it simple, focusing on the customer but also remembering the importance of SEO, you might be able to convert your visitors into customers and help more prospective clients to find your website. LET US HELP YOU! 

What Is Evergreen Content? How To Create Content That Lasts

There’s a significant possibility you’re missing out on crucial search traffic if you’re not leveraging evergreen content to promote continual growth.

There’s no questioning the significance of content in your SEO strategy; it’s been validated as one of Google’s top three ranking factors, alongside backlinks and RankBrain.

However, not all sorts of content may contribute to success in the same manner when it comes to driving organic search growth.

~ What is Evergreen Content?

The topics that evergreen content covers have a constant level of sustained interest, and they do not experience significant seasonable peaks and troughs in demand.

Whatever the news, whatever the time of year, there are always people wanting to consume content around these topics. The information contained in evergreen content pieces is always fresh for readers who are looking to answer a question or learn more.

Evergreen refers to a topic that has a constant degree of interest. Evergreen content can become a powerhouse that generates continued growth with every article you post if you use it correctly as part of your SEO strategy.

~ What Kind of Content Doesn’t Last?

There is often misunderstanding about what constitutes evergreen content and what does not, and it is critical to define the type of material you need to produce in order to achieve success when developing a content strategy.

If a piece of content is expected to see a decline in interest and relevance after a set timeframe (let’s say after an event has finished or a holiday season has ended), then it is not evergreen.

~ Popular Evergreen Content Formats

We have looked at what isn’t evergreen content.

So then, what is?

The most popular content formats that fall into this category include:

How-To Guides, Listicles, Top Tips, Product Reviews, Informational Long-Form Guides, Pillar Pages, Video, Interviews, Buying, Guides, Glossaries, FAQs, Case Studies

It’s crucial to remember that evergreen content can come in a variety of formats, each of which can serve a different purpose as part of a larger plan.

~ The Importance of Evergreen Content for SEO

Evergreen content can help you to implement a strategy that ranks for competitive keywords on the SERPs and earns sustained traffic.

It takes time to rank a piece of content on the SERPs. Great content on its own is rarely enough to hit top rankings (unless we are talking long-tail topics or a very authoritative brand who is publishing the content).

SWOT analysis templates

Any business or marketing plan should include a SWOT analysis. It enables you to devise a strategy based on what you need to do given the current market condition, rather than what you want to do or how you feel. It evaluates your marketing capabilities in comparison to competitors, as well as the opportunities that emerge as new technologies are released.

What is SWOT?

It’s a 2 X 2 matrix, as you’re probably aware, that sums up internal Strengths and Weaknesses against exterior Opportunities and Threats. All competitors in the marketplace have access to these external opportunities and risks.

Why is SWOT useful?

SWOT analysis is a crucial element in developing a digital marketing strategy.  The high-level view will assist you in identifying the most critical issues that must be addressed to meet your business objectives.

While any sort of SWOT analysis is preferable to none, I’ve found that when these five factors are considered when developing the SWOT, the technique works best for digital marketing. I recommend that you double-check your SWOT or SWOTs to ensure that they are:

  • Based on existing SWOT for the business:

You must first consider the big picture before applying SWOT to your marketing approach. What are the most important concerns that must be addressed for the company to succeed? According to Malcolm MacDonald, this should preferably not be overly broad, but rather focus on a specific market or consumer category. We have marketing tools and templates to help you design a winning marketing strategy at every step. Our tried-and-true marketing solutions are informed by marketing specialists you can trust, from benchmarking to competitive analysis, auditing, and goal-setting.

  • Uses a TOWs matrix approach:

We find the so-called TOWs matrix approach beneficial when developing SWOT – wish there was a more sensible name for it. The TOWs matrix format’s strength lies in the fact that it not only provides a review but also assists you in developing and summarizing market-improvement initiatives. SWOTs are frequently relegated to the appendix of a report or relegated to the shelf without being used to drive action, but the TOWs approach incorporates the SWOT into the entire strategy process to aid in the creation of a plan.

  • Is designed specifically for use on the internet, and includes multichannel marketing:

Because the Internet and other digital technologies bring new opportunities and threats, creating a SWOT for the Internet is essential to addressing this problem. Customers have a variety of channels to choose from, so your Internet SWOT should take that into account. As a result, your SWOT should consider how a company’s online presence interacts with the offline world. Customers frequently require and desire to contact a firm by phone, callback, and in many circumstances, organizations must rely on offline media such as print, direct mail, and television.

  • Considers key digital marketing activities:

The Internet-specific SWOT can be examined in the areas of customer acquisition, conversion, retention, and growth, which are the four key areas of online marketing activity. You may make a distinct SWOT for each of these, which is very useful if you’re in charge of a certain region.

  • Have further information on certain markets as necessary by the company’s size:

Breaking the SWOT down further, as a piece of advice, maybe valuable for very large corporations. A SWOT analysis will be conducted for a given country or kind of country – for example, mature versus rising markets. Alternatively, for a B2B company, a SWOT might be produced for major customer groups, such as larger organizations versus smaller organizations. Marketers can acquire a lot of information into their strategy by using SWOT and TOWS.

Trust us with your digital marketing strategy, and we will take care of the rest.

What are disapproved Google Ads? And how to fix it?

If Google flags or limits any of your advertisements, you will notice “Disapproved” or “Eligible (restricted)” in the “Status” column. And .it is possible that your ad won’t be able to run any longer. We will go over how to remedy your disapproved Google advertising in this article. You’ll also learn how to determine the reasons behind your ad’s disapproval.

So, let’s get this party started…

Let’s start with an explanation of what prohibited advertisements are.

What are disapproved ads?

Google will halt or limit any ad that breaches Google Ads policies, which is referred to as a disapproved ad. Your ad will not appear to your user once it has been disapproved. Google may reject an ad completely or offer partial clearance. Limited approval normally means that your ad will only obtain a tiny percentage of available impressions; however, this is not always the case. An unapproved advertisement will not be seen at all. Don’t panic if your ad gets rejected. There are a few things you can do to improve the ad. It will be re-evaluated and upgraded to Eligible status. To find out why your ad was denied, move your mouse over the “Status” column. Check for any policy violations that may be harming your ad. Once you understand why your ad was rejected, you may take the necessary actions to correct it.

Here is how to fix it:

Without Updating Your Ads, You Can Appeal

Appealing without any modifications is the first and most crucial thing you can do. Most of the time, Google makes a mistake and rejects your ad. Because of a specific term in your ad content, they might feel you’re giving something limited. For instance, if your ad content contains an ambiguous term like “Buy items here,” Google may report it as a regulation infringement. You may continue to respond to the affected adverts without making any modifications in this circumstance. This works some of the time but not all of the time. If this doesn’t work, you may either move on to the next stage or request a manual review from Google.

Make changes to your ad and appeal:

The next step is to alter the offending ads before filing an appeal, hinting that you’ve made modifications to comply. In any appeal, you can endear a specific ad, an ad group, a campaign, or the entire account. It’s fine to select the entire account; however, we recommend appealing for ads directly relevant to the issue at hand. Choosing ads addressing other issues could result in the appeal dismissing entirely. Ad appeals typically take a couple of days, if not longer. You can keep track of the status of your numerous appeals via the policy manager.

Take a look at the manual.

When you contact them, all you have to do is explain how your ad complies. Your complaint will be forwarded to the ad review staff, which will normally react within two business days. While manual reviews are often effective, they do not prevent updated or new ads with similar issues from being rejected. This could mean that you’ll have to submit your adverts for manual inspection regularly, which is both inconvenient and time-consuming. In this scenario, you should decide whether the specific ad copy should be approved or the problematic problem should be fixed.

Stop Using Offending Ads

If the ad group already has too much-approved advertising, the simplest option is to simply stop unapproved ads. There’s no need to be concerned because your other advertisements are already running; it’s preferable to stop the one that is causing the issue. The only catch is that pausing advertising will be flagged as having problems in the policy management tool. You don’t have a means to clean up all of your limited or disapproved advertising, making administration a little more complex.

Make copies of the advertisements.

If your ad is fully caught in the “disapproval string,” the only method to get it authorized is to copy it and approve it in the new version. The biggest disadvantage is that you will lose your ad history as well as any previously developed optimization.

Wrapping up!

So there you have it: five strategies to fix Google Ads that have been disapproved. Hopefully, you found this post to be useful and educational, and that it will assist you in creating ads that are not flagged. And if you need a hand, contact us!

Types of Emails to Help You Grow Your Business

Email marketing is a great approach to foster relationships, engage new customers, and boost revenue for your company. 74 percent of email marketers believe it is the best distribution channel for their content, and studies show that for every dollar invested in email marketing, $42 is typically returned. You can keep your subscribers interested and your open rates high by delivering a variety of various types of emails. In this post, we’ll go over why diversity in email marketing is essential, as well as nine different email formats you can utilize to help develop your business and engage your subscriber base.

Here are nine types of emails to help you grow your business:

Welcome Emails:

One of the most often opened and read emails you will ever send is a welcome email. This is because you are chatting with newly engaged clients who are eager to connect. The content of your welcome email(s) should acquaint prospective subscribers with your brand, set expectations, and pique their interest in joining your inner circle. Also, within a welcome email, it’s not too early to offer a discount or promote a specific service. When compared to other promotional email kinds, welcome emails can earn up to 320 percent more income, so you can use the high open rate from your first email to make a targeted sale. Your welcome email’s content, as well as whether it’s part of a bigger email marketing campaign series, is determined by your brand messaging, target audience, unique product or service offers, and content marketing strategy and goals.

Discount or Special promotion Email:

This is an email that you send to subscribers as a “thank you” for joining your email list and includes a discount, coupon, or another special offer. Emails with special offers have a high open-rate. Although not all company models feature sales and discounts, it’s a good idea to send out a unique offer that’s only available to email subscribers on occasion to make them feel special and reward them for sticking with your brand. The discount or special offer should, in theory, stimulate sales and support. To ensure the success of your special offer email, include a sense of urgency or scarcity in the offer to encourage your subscribers to act quickly and avoid missing out.

New offer:

The debut of a new product, a limited-edition release, a special promotion, an impending event, or the chance to pre-order a product is all examples of new offer emails. Your subscribers should be the first to hear about each new product or service you launch. Because email subscribers are some of your most engaged customers, sharing it with them is a terrific way to express your gratitude for having them on your mailing list. Even if your new product or service will not be available for a few weeks, you can still use your email list to generate buzz and curiosity. You could, for example, allow people on your email list to pre-order or join a waiting list. Teasers can also be included in video trailers, product previews, and other interactive material. Instead of sending a single email when releasing a new offer, it is ideal to email your list about it multiple times to build up anticipation.

Newsletter Email:

Email newsletters are the most effective technique to perform lead nurturing and develop a relationship with your audience of all the different varieties. Creating a newsletter that people read, on the other hand, can be an effort in and of itself. It’s a good idea to do some market research before sending out a newsletter. Examine your industry to discover if newsletters are prevalent, and if they are, learn more about what they contain and how frequently they are distributed. Trying to cover too much ground in an email is a common mistake made by marketers. This may accidentally overwhelm your busy readers, causing them to skim or ignore the email entirely. It’s better to keep your newsletter focused on a single niche issue that your subscribers are interested in. You can experiment with the type of content you post once you’ve decided on a primary theme.

Survey Email:

Your email list contains some of your most engaged prospects, making it a goldmine for market research and survey responses. People on your email list can tell you what they liked, what they didn’t like, and what they’d like to see more of in the future. It may also disclose why customers have failed to make a transaction. Thank your consumers for taking the time to take out the survey and explain that you’re sending it to better serve them in the body of the email. Make sure you give folks an idea of how long the survey will take so they can decide whether or not they have time to finish it. Discuss with your team what information would be most useful to learn before sending market research or feedback emails. Doing so now will help you determine which questions to ask and who to contact. If you’re searching for feedback on a new deal, for example, send a survey email to subscribers who have made a purchase. If you’re looking for ideas on how to improve current deals, people who haven’t purchased yet may be able to help.

Referrals Emails:

Referral emails are an excellent technique to increase your company’s word-of-mouth marketing. You can increase client loyalty and attract new customers by asking previous satisfied customers to promote your business to their friends and family. It’s important to note that referral clients aren’t the same as new consumers that come in regularly. Because they are frequently suggested by friends, family, or another trusted source, referral leads convert 30 percent better than prospects produced through other marketing methods. Because they’re already lovers of your company before they buy-in, they’re more likely to buy more frequently and demonstrate loyalty throughout the buying process. Emails for referrals go nicely with emails for feedback. You can segment your list based on the findings of the survey and ask individuals who are likely to promote your brand to a friend to proactively mention your business to their network in exchange for a reward or enhanced status.

Final thoughts:

Growing your list while also keeping your current subscribers interested and engaged should be the goal of any email marketing strategy. You may keep the discussion going by sending various types of emails with varied and valuable material. Your marketers should send out emails regularly thanking your subscribers, adding value to their lives, soliciting their participation, and promoting your product or service.

Contact CyTech to send attractive emails that connect with your audience and produce sales for your business as an all-in-one email marketing solution.

Everything you need to know before hiring an SEO agency

Knowing how to choose an SEO company can mean the difference between an increase in organic traffic, a higher ranking, and more conversions and a decrease in organic search ranking. We’ve even had clients come to us after a previous SEO agency used black hat techniques that caused their website to disappear from Google search results. A good search engine optimization campaign is a must-have marketing tool for any company. Unfortunately, the search engine market is difficult to penetrate because every company wants to appear at the top of the results for their keywords. To have an online presence, a company must invest in an effective online marketing campaign with a company that can produce results.

Choosing the best SEO Company can be a difficult task, especially with so many new SEO companies popping up. Here are some things to look for and think about when selecting an SEO company.

Look at portfolio:

Examine their work, beginning with their website. Has this company’s website been successfully optimized for search engines? Do they appear in keyword searches for their keywords? If they haven’t been able to assist themselves in developing a powerful online presence, chances are they won’t be able to serve you either. Check out some of the other businesses they’ve promoted and their Google rankings.

Choose an ethical company:

Before researching SEO companies, any business owner should be acquainted with the fundamentals of SEO. When distinguishing between ethical and shady SEO practices, it is critical to understand how it works, what it is, and how results are realistically achieved.

Before signing a contract with an SEO company, make sure they follow search engine guidelines. They can use unethical optimization practices to generate quick traffic but eventually ban you from having any online presence. Is the work done in-house by the agency, or is it outsourced to third parties in another country?

Stays on the top of the updates:

Pay attention to what an agency guarantees, in the same way, you would pay attention to ethics. If a company claims to “guarantee” a certain position on Google or a certain number of visitors to your website, be wary. No one can guarantee a specific rank because Google does not accept payment for priority submissions or higher rankings, so the promise you seek is that they will adhere to the search engine guidelines for quality of work and the search engine optimization process.

Google’s search algorithm is constantly updated and improved. It’s critical to select an agency that stays on top of these updates and is up to date on the latest developments.

Check reviews:

Examine the testimonials and reviews for the SEO service provider you are considering working with. In addition to the testimonials on their website, you can find additional comments by searching online. You are more likely to find them if they have a large number of negative reviews. Examine their BBB profile and social networking sites to see how they interact online and get a sense of their work culture.

Expect transparency:

This is a good sign if a company is willing to answer all of your questions and fully clarify any doubts by providing SEO information. Be wary of businesses that are secretive about their processes, practices, or employees. If they’re hiding anything, it’s very likely that they’re using black hat SEO and operating under unethical conditions. SEO isn’t rocket science, and it doesn’t have a secret formula. A good SEO company will share their process, explain why they do things the way they do, and educate you on what SEO is and how it works.

Cheap, fast, and easy does not exist:

Although internet marketing is the most cost-effective form of advertising, proper SEO takes time and money. Any company that charges a one-time fee is probably not worth it because it is not immediate and cannot be completed overnight. Search engines’ algorithms are constantly changing, and internet marketing should be a gradual, ongoing process to achieve the best results over time. A monthly or annual contract is a better way to handle SEO to ensure that the SEO Company maintains the results and promotes your site continuously.

More than just a report:

Before you sign a contract with a company, inquire about how they report results. Google Analytics is fantastic, but it’s also critical that they analyze where the site is going and what is working or not working. The best SEO companies tailor your marketing strategy based on the previous month’s results. Check that they aren’t just showing you numbers but also analyzing and interpreting the data to help your company move forward.

How to choose an SEO company matters

If your company is looking for an experienced SEO agency to manage your online presence, make sure to address the topics covered in this article. Although there are some dubious SEO practices, there are also many good SEO companies, which can help your company’s reputation grow positively.

Need help?

For a free consultation, call (602) 697-9160 or visit our website. Our efficient team will reach out to you with tailored solutions based solely on practical approaches.

Importance of website auditing for your website!

The health of your website, like that of your car, can degrade over time if not well kept.

Unfortunately, many admins will wait until the metaphorical wheels fall off before realizing they need a website audit.

Identifying and correcting problems with your website early; saves money in the long run and assures maximum performance, much like it does with your car.

The importance of audits:

A website audit provides the admin with a comprehensive and extensive examination of their site’s health, performance, and speed.

Assessing these areas will provide you with a complete view of your site’s current efficacy and places where you may be able to further optimize and improve it – as well as issues that may be causing damage to its health.

Different types of website audits:

In general, a website audit is a thorough examination of all elements that influence a website’s search engine visibility and user-friendliness. However, a thorough website audit is not always required; listed below are some of the most popular types of audits.

  1. Technical Audit: While good content and backlinks will help your site rank if there is a technical issue, all of your efforts may be for naught. Technical audits concentrate on best practices for site visibility and ensure that every website complies with all search engine crawling and indexing standards.
  2. SEO Audit: An SEO audit examines keywords, link profiles, traffic behavior, goal conversions, metadata, and image and video optimization to determine how well your website is optimized for search. An SEO audit examines keywords, link profiles, traffic behavior, goal conversions, metadata, and image and video optimization to determine how well your website is optimized for search. There will be a lot of technical components that need to be audited as well.
  3. Content Audit: While content is frequently examined as part of an SEO audit, stand-alone content audits can provide valuable information into what messaging tones of voice are converting and which are not. UX (user experience audit), backlink audit, code/markup audit, social media audit, conversion rate audit (CRO), competition audit, or Google Analytics audit are examples of smaller, more specific audits.

Why do I need a website audit?


You will have no trouble navigating through your website if you are looking at it all day -every day, which makes it easy to overlook any problems a user may have. The following are some of the most common characteristics of difficult-to-navigate websites:

  • Overcrowded navigation bar: Try to organize your services appropriately in dropdowns instead of listing all of them in the top menu. Your main menu tabs should be minimum.
  • Overlinking: Make sure the user does not have to click more than three times to reach their desired page. This is also true of search engines, which are less inclined to crawl pages that are difficult to get.
  • There should be a simple mechanism to return to the homepage from every page (clickable logo etc).
  • On the homepage, there is a lot of information that dilutes useful information.
  • There is no search function (essential for e-commerce websites).
  • It’ll be difficult to contact you if you don’t have social icons, a cell phone number, a clear address, and an email address on the website.

User testing is an excellent way to ensure that your website is user-friendly. Users record their screens and complete specific ‘tasks’ on your website as part of your audit, such as “go to the blog” or “buy X item,” and then provide feedback on the process.


Because of the wide scope of SEO, it includes a wide range of issues, many of which can be discovered and corrected by a site audit. Basic inspections include:

  • Areas for optimization in the content
  • Images not properly tagged
  • Meta issues
  • Headers
  • Mobile responsiveness
  • URL structures
  • Indexability
  • Duplicate content
  • Broken links

Risk of penalization:

Some well-known websites may have participated in or worked with SEO firms that used ‘black hat SEO techniques in the past, such as link farming, keyword stuffing, cloaking, and other techniques. All of these strategies may have increased rankings and traffic at the time, but as search engines’ algorithms become cleverer, websites that used them may now face penalties from search engines. A site audit can discover and repair anything that could lead to a penalty before it happens, or it can correct the cause of a penalty if the site has already been penalized.

Loading Speed:

People are impatient; therefore, if your website takes longer than 5 seconds to load, you’ll likely observe a greater bounce rate, fewer pages per session, and a higher rate of cart abandonment on e-commerce sites. According to Google’s research, increasing the page load time from 1 to 3 seconds raises the bounce rate by 32%. The bounce rate rises by 106 percent as it reaches 6 seconds. More importantly, Google recognizes that consumers are sluggish and has indicated that site speed is a ranking factor, which means that slower-loading sites may be pushed down in the SERPS. You can use Google’s Page Speed Tool to test your site’s speed, which will provide you with information about its current level of optimization.

Analyze your competitors:

Staying on top of your industry requires knowing what online methods your competitors are employing, and a decent site audit should involve some level of competitor analysis.

This will begin with identifying your primary competitors (if you don’t already know who they are) and performing a small audit on them, which will include their content, social activities, targeted keywords, backlinks, and organic / paid search activity.

Analyzing your competition provides you with the knowledge you need to figure out where you stand about them, allowing you to tweak and improve your online approach if that’s what it takes to outperform them.

Need A Hand?

Site audits are extremely beneficial, but they take time and require experienced direction to be successful. We can help if you think it’s time for a site MOT or if you’ve experienced a significant reduction in traffic and rankings. We recognize that no two site audits are identical, so we’ll customize yours to meet your objectives.

Technical analysis, site architecture, security, image optimization, mobile, on-page, backlinks, keywords, content, user experience, and more are all part of our comprehensive SEO audit.

Call (602)697-9160 to speak with a member of our team about our website and SEO audit services.

How to handle social media marketing in 2022

All businesses – big and small have one massively useful tool- social media marketing, which can be utilized for generating more income and growing their loyal fanbase of followers. It will surely take a bit of strategizing than simply throwing up a few posts now and then if you really want to use social media marketing to your advantage. Here is our guide to share top tips and proven strategies for getting more likes, comments, leads, and sales from your social media content marketing. We don’t recommend being active on all the platforms, but these tips will apply no matter what social media platform you prefer to use.

We suggest you pick a social media platform you genuinely enjoy using the most and stick to those only. If you are not forcing yourself to show up on a platform that you don’t like, that is guaranteed to give you the best results. And, it will make showing up consistently much, much, much easier!

Utilizing the correct social media strategies in your business is a smart move to make, no matter the choice of platform, whether it is LinkedIn, Twitter, Facebook, Instagram, YouTube, or Tik Tok. These platforms not only help you build brand awareness and grow your reach, but with literally billions of active daily users, social media is one of the best places to reach all of your business goals.

Social media helps you with

  • Generating more leads
  • Drive more traffic to your website
  • Raise brand awareness
  • Cash in on conversions and have significant launches

Sounds great, right?


What does “social media marketing” entails?

The answer to this is simple- anything that drives audience engagement! Social media is no doubt a great place to generate new leads, build brand awareness, and cash in on serious conversion, but it is not just as simple as aimlessly throwing up a new post now and then, cramming your caption with hashtags, or just asking people to sign up for your email list or buy your products and services.

The main purpose of social media has always been to build relationships, and will always be. So making a social media strategy focused on relationship building works! Rather than making more sales your primary focus, concentrate on making more loyal fans.

And to do that, think of things like

  • Engaging captions, videos, and images
  • Reels/ short videos
  • Tik-Tok
  • Going LIVE with your audience
  • Posting polls and quizzes
  • Doing questions and answers

And the list goes on and on!

Paid advertising, promotional posts, sponsored content, and user-generated content do have a big role to play in social media marketing. But these all come into the picture after you have done the front work of building relationships and trust with your audience.


Engaging Content

This may sound a bit obvious, but it is the most common mistake people make on social media. You drive away a lot of followers and massively hurt your engagement if every post you make is asking people to buy something from you or sign up for your email list. The fact is users like to stay on social media and not click out to other sites or links. Social media algorithms do not favor posts that drive engagement away from the platform, so these platforms like their users to stay put.

Including a CTA in your posts to click a link or visit a website, you are inadvertently hurting your reach because platforms like Instagram, only continue to show your posts to followers if people are actively engaging with it.

Not so cool- right?

Inspiration, education, or entertainment- a good rule of thumb is to give your followers what they came for.

Make sure your posts always follow the four pillars of social media content:

  • Promotional
  • Educational
  • Personal
  • Engagement/relatability.


  • Promotional Posts: You are plainly advertising your product or service to your audience with these posts. This is more “conventional marketing,” as the name implies.
  • Educational Posts: You’re providing insanely valuable content in the form of free education or inspiration.
  • Personal Posts: You’re establishing a connection with your followers. Allowing people to learn more about you, your personal story, your quirks, preferences, and everything else you think is “unrelated” to your business!
  • Engagement Posts: This is your chance to interact with your audience, ask questions, and learn about their needs, wants, and desires.

A decent rule of thumb now is to keep these posts on a regular schedule. So, if you publish four times a week, each day you’d post a different pillar, rinse, and repeat!

Your audience will not grow tired of seeing the same advertising content over and over… and over again if you do it this way.

And here’s another HOT TIP: Don’t forget to share some of your most valuable information on social media for free!

Especially if you are just getting started with growing your following.

More emphasis should be placed on developing relationships, providing value, establishing trust, and enticing people to want to follow you!

You have to prioritize the #1 purpose of social media when it comes to social media marketing, which is to build relationships.

So whatever you put out there — images, videos, or commercials – they should always be focused on assisting people first and foremost, rather than selling and pitching.

If you do this, you’ll see that your reach expands, your audience becomes more engaged, and your launches sell out.

It’s a win-win situation!

Contact us when you need to work on the latest social media marketing trends!





Why and How to Build Trust, Authority, and Reputation with Content and SEO

Successful businesses are built on the foundations of trust, authority, and reputation. Here’s how they work together to form the DNA of effective SEO and content marketing efforts. Let’s talk about TAR. The positive TAR that is the cornerstone of successful businesses: not the negative tar in nicotine or the material that plugs cracks in roads, but the positive TAR that is the foundation of successful businesses:

  • Trust
  • Authority
  • Reputation

Without these three features, a company is essentially a carbon copy of its competitors, increasing the number of options available to potential customers. Prospects become emotionally engaged when TAR is present, which leads to loyalty.

Other businesses that don’t have TAR dilute the options, making it more difficult for prospects who don’t want to make difficult judgments. This idea is equally applicable in the field of digital marketing. The DNA of the most effective SEO and content marketing strategies is made up of trust, authority, and reputation. If you look at any first-place organic rankings, you’ll notice that TAR is prominent. Paying attention to establishing (and balancing) all three TAR aspects is required for scalable online success. Because search engines seek TAR, these aspects boost SEO exposure and all that material – which was also created with TAR in mind – and its increased visibility will organically garner respect from prospects, leading to long-term clients.

The TAR strategy for improving a company’s internet visibility is uncomplicated and easy to implement. However, establishing true TAR in digital marketing might be difficult because it goes against conventional campaign techniques. A TAR approach must be knitted into the fabric of every campaign aspect before the standard keyword research, tech audits, and content calendars are developed. And it all starts with a never-ending series of inquiries during the crucial discovery phase, including the most critical one: “why?” The answers to these questions can help marketers create a successful campaign that supports the reality behind the business, which is based on “why” the company is in business and “why” their products are needed.

Apple comes to mind right away; its brand is founded on strong TAR that underlines its “why” as a company. Apple isn’t in the business of selling technology; rather, it encourages people to be creative. Each of its product advertising emphasizes the “why” component before addressing the two further questions: What and How. The following are the most important strategies for increasing and strengthening the TAR of your content marketing and SEO operations.

Why What, and How: Think Like a Traditional Journalist

Due to apparent reasons, the focus on the Five Ws and One H in the digital marketing landscape has dwindled, and the concept has been renamed “Two Ws and One H.” All TAR methods should explain why they’re capturing emotion, then what they’re doing with it and how they’re rationalizing it. Traditional journalism’s Who, When, and Where are usually answered on the firm bio page or footer, boosting awareness of the other Two Ws and One H.

Always begin with the why.

Unfortunately, many SEO specialists and content marketers focus entirely on the How and What of the client’s products and services when starting a digital marketing campaign – often the features, prices, and everything that sets them apart from the competition. This is what traditional research data indicates a company’s web presence needs for success; however, it neglects to address the emotional side of things by asking why first. The Hows and Whats are essential, but only as a rational counterpoint to the more emotional Why. A company’s why should be addressed right away. Companies that start with Why will naturally appeal to a prospect’s emotions, influencing the three aspects of TAR that can lead to a long-term engagement – even romance – with a brand and its products.

The words “can begin” are vital since the Why must be supported by a solid What and How.

What & How Must Be Followed by Why

Once you’ve tapped into a prospect’s emotional side, it’s time to back up those feelings with data – which is where the What and How come into play. Competitive analysis, keyword research, content calendars, and site structure, to mention a few, are all common discovery aspects in SEO and content marketing initiatives. The what and How are important, but the Why should always come first. First, appeal to passion; then, appeal to logic. The What and How are used to break down a business’s offers. The answers to the questions what and how clearly describe what a service firm does in terms of strategy and process, and what a product company delivers in terms of features and specs. To rationalize the emotional Why of a corporation and its products or services, the what and How are required once again. The proliferation of TAR components is a natural result of this method. The more a client respects those TAR parts that play on our emotions, the more constant the What and How are established.

It’s just as important who you ask as it is what you ask.

Also, as essential as the questions you ask are the people you ask. To effectively embed TAR into a digital marketing strategy, agencies should consult not only the marketing team, but also the CEO, founder, sales staff, and anybody on the front lines who deals with day-to-day customer relations.

Each one can offer a unique viewpoint on questions, assisting in the influence of TAR variables on prospects – the more perspectives you have, the more you will be able to adequately communicate the company’s Why. The brand’s online presence will grow stronger and faster if the Why is answered and the correct Whats and Hows are implemented.


A marketer’s primary aim should be to provide something “new” (and occasionally weird) to client campaigns, bringing their online presence from “0 to 1.” The answer lies in utilizing the most powerful TAR aspects, and it all starts with asking the right questions, always starting with why. For all your SEO needs, contact us!