Category: Social Media Marketing
SWOT analysis templates
Any business or marketing plan should include a SWOT analysis. It enables you to devise a strategy based on what you need to do given the current market condition, rather than what you want to do or how you feel. It evaluates your marketing capabilities in comparison to competitors, as well as the opportunities that emerge as new technologies are released.
What is SWOT?
It’s a 2 X 2 matrix, as you’re probably aware, that sums up internal Strengths and Weaknesses against exterior Opportunities and Threats. All competitors in the marketplace have access to these external opportunities and risks.
Why is SWOT useful?
SWOT analysis is a crucial element in developing a digital marketing strategy. The high-level view will assist you in identifying the most critical issues that must be addressed to meet your business objectives.
While any sort of SWOT analysis is preferable to none, I’ve found that when these five factors are considered when developing the SWOT, the technique works best for digital marketing. I recommend that you double-check your SWOT or SWOTs to ensure that they are:
- Based on existing SWOT for the business:
You must first consider the big picture before applying SWOT to your marketing approach. What are the most important concerns that must be addressed for the company to succeed? According to Malcolm MacDonald, this should preferably not be overly broad, but rather focus on a specific market or consumer category. We have marketing tools and templates to help you design a winning marketing strategy at every step. Our tried-and-true marketing solutions are informed by marketing specialists you can trust, from benchmarking to competitive analysis, auditing, and goal-setting.
- Uses a TOWs matrix approach:
We find the so-called TOWs matrix approach beneficial when developing SWOT – wish there was a more sensible name for it. The TOWs matrix format’s strength lies in the fact that it not only provides a review but also assists you in developing and summarizing market-improvement initiatives. SWOTs are frequently relegated to the appendix of a report or relegated to the shelf without being used to drive action, but the TOWs approach incorporates the SWOT into the entire strategy process to aid in the creation of a plan.
- Is designed specifically for use on the internet, and includes multichannel marketing:
Because the Internet and other digital technologies bring new opportunities and threats, creating a SWOT for the Internet is essential to addressing this problem. Customers have a variety of channels to choose from, so your Internet SWOT should take that into account. As a result, your SWOT should consider how a company’s online presence interacts with the offline world. Customers frequently require and desire to contact a firm by phone, callback, and in many circumstances, organizations must rely on offline media such as print, direct mail, and television.
- Considers key digital marketing activities:
The Internet-specific SWOT can be examined in the areas of customer acquisition, conversion, retention, and growth, which are the four key areas of online marketing activity. You may make a distinct SWOT for each of these, which is very useful if you’re in charge of a certain region.
- Have further information on certain markets as necessary by the company’s size:
Breaking the SWOT down further, as a piece of advice, maybe valuable for very large corporations. A SWOT analysis will be conducted for a given country or kind of country – for example, mature versus rising markets. Alternatively, for a B2B company, a SWOT might be produced for major customer groups, such as larger organizations versus smaller organizations. Marketers can acquire a lot of information into their strategy by using SWOT and TOWS.
Trust us with your digital marketing strategy, and we will take care of the rest.
Everything you need to know before hiring an SEO agency
Knowing how to choose an SEO company can mean the difference between an increase in organic traffic, a higher ranking, and more conversions and a decrease in organic search ranking. We’ve even had clients come to us after a previous SEO agency used black hat techniques that caused their website to disappear from Google search results. A good search engine optimization campaign is a must-have marketing tool for any company. Unfortunately, the search engine market is difficult to penetrate because every company wants to appear at the top of the results for their keywords. To have an online presence, a company must invest in an effective online marketing campaign with a company that can produce results.
Choosing the best SEO Company can be a difficult task, especially with so many new SEO companies popping up. Here are some things to look for and think about when selecting an SEO company.
Look at portfolio:
Examine their work, beginning with their website. Has this company’s website been successfully optimized for search engines? Do they appear in keyword searches for their keywords? If they haven’t been able to assist themselves in developing a powerful online presence, chances are they won’t be able to serve you either. Check out some of the other businesses they’ve promoted and their Google rankings.
Choose an ethical company:
Before researching SEO companies, any business owner should be acquainted with the fundamentals of SEO. When distinguishing between ethical and shady SEO practices, it is critical to understand how it works, what it is, and how results are realistically achieved.
Before signing a contract with an SEO company, make sure they follow search engine guidelines. They can use unethical optimization practices to generate quick traffic but eventually ban you from having any online presence. Is the work done in-house by the agency, or is it outsourced to third parties in another country?
Stays on the top of the updates:
Pay attention to what an agency guarantees, in the same way, you would pay attention to ethics. If a company claims to “guarantee” a certain position on Google or a certain number of visitors to your website, be wary. No one can guarantee a specific rank because Google does not accept payment for priority submissions or higher rankings, so the promise you seek is that they will adhere to the search engine guidelines for quality of work and the search engine optimization process.
Google’s search algorithm is constantly updated and improved. It’s critical to select an agency that stays on top of these updates and is up to date on the latest developments.
Examine the testimonials and reviews for the SEO service provider you are considering working with. In addition to the testimonials on their website, you can find additional comments by searching online. You are more likely to find them if they have a large number of negative reviews. Examine their BBB profile and social networking sites to see how they interact online and get a sense of their work culture.
This is a good sign if a company is willing to answer all of your questions and fully clarify any doubts by providing SEO information. Be wary of businesses that are secretive about their processes, practices, or employees. If they’re hiding anything, it’s very likely that they’re using black hat SEO and operating under unethical conditions. SEO isn’t rocket science, and it doesn’t have a secret formula. A good SEO company will share their process, explain why they do things the way they do, and educate you on what SEO is and how it works.
Cheap, fast, and easy does not exist:
Although internet marketing is the most cost-effective form of advertising, proper SEO takes time and money. Any company that charges a one-time fee is probably not worth it because it is not immediate and cannot be completed overnight. Search engines’ algorithms are constantly changing, and internet marketing should be a gradual, ongoing process to achieve the best results over time. A monthly or annual contract is a better way to handle SEO to ensure that the SEO Company maintains the results and promotes your site continuously.
More than just a report:
Before you sign a contract with a company, inquire about how they report results. Google Analytics is fantastic, but it’s also critical that they analyze where the site is going and what is working or not working. The best SEO companies tailor your marketing strategy based on the previous month’s results. Check that they aren’t just showing you numbers but also analyzing and interpreting the data to help your company move forward.
How to choose an SEO company matters
If your company is looking for an experienced SEO agency to manage your online presence, make sure to address the topics covered in this article. Although there are some dubious SEO practices, there are also many good SEO companies, which can help your company’s reputation grow positively.
For a free consultation, call (602) 697-9160 or visit our website. Our efficient team will reach out to you with tailored solutions based solely on practical approaches.
Importance of website auditing for your website!
The health of your website, like that of your car, can degrade over time if not well kept.
Unfortunately, many admins will wait until the metaphorical wheels fall off before realizing they need a website audit.
Identifying and correcting problems with your website early; saves money in the long run and assures maximum performance, much like it does with your car.
The importance of audits:
A website audit provides the admin with a comprehensive and extensive examination of their site’s health, performance, and speed.
Assessing these areas will provide you with a complete view of your site’s current efficacy and places where you may be able to further optimize and improve it – as well as issues that may be causing damage to its health.
Different types of website audits:
In general, a website audit is a thorough examination of all elements that influence a website’s search engine visibility and user-friendliness. However, a thorough website audit is not always required; listed below are some of the most popular types of audits.
- Technical Audit: While good content and backlinks will help your site rank if there is a technical issue, all of your efforts may be for naught. Technical audits concentrate on best practices for site visibility and ensure that every website complies with all search engine crawling and indexing standards.
- SEO Audit: An SEO audit examines keywords, link profiles, traffic behavior, goal conversions, metadata, and image and video optimization to determine how well your website is optimized for search. An SEO audit examines keywords, link profiles, traffic behavior, goal conversions, metadata, and image and video optimization to determine how well your website is optimized for search. There will be a lot of technical components that need to be audited as well.
- Content Audit: While content is frequently examined as part of an SEO audit, stand-alone content audits can provide valuable information into what messaging tones of voice are converting and which are not. UX (user experience audit), backlink audit, code/markup audit, social media audit, conversion rate audit (CRO), competition audit, or Google Analytics audit are examples of smaller, more specific audits.
Why do I need a website audit?
You will have no trouble navigating through your website if you are looking at it all day -every day, which makes it easy to overlook any problems a user may have. The following are some of the most common characteristics of difficult-to-navigate websites:
- Overcrowded navigation bar: Try to organize your services appropriately in dropdowns instead of listing all of them in the top menu. Your main menu tabs should be minimum.
- Overlinking: Make sure the user does not have to click more than three times to reach their desired page. This is also true of search engines, which are less inclined to crawl pages that are difficult to get.
- There should be a simple mechanism to return to the homepage from every page (clickable logo etc).
- On the homepage, there is a lot of information that dilutes useful information.
- There is no search function (essential for e-commerce websites).
- It’ll be difficult to contact you if you don’t have social icons, a cell phone number, a clear address, and an email address on the website.
User testing is an excellent way to ensure that your website is user-friendly. Users record their screens and complete specific ‘tasks’ on your website as part of your audit, such as “go to the blog” or “buy X item,” and then provide feedback on the process.
Because of the wide scope of SEO, it includes a wide range of issues, many of which can be discovered and corrected by a site audit. Basic inspections include:
- Areas for optimization in the content
- Images not properly tagged
- HTTP/ HTTPS
- Meta issues
- Mobile responsiveness
- URL structures
- Duplicate content
- Broken links
Risk of penalization:
Some well-known websites may have participated in or worked with SEO firms that used ‘black hat SEO techniques in the past, such as link farming, keyword stuffing, cloaking, and other techniques. All of these strategies may have increased rankings and traffic at the time, but as search engines’ algorithms become cleverer, websites that used them may now face penalties from search engines. A site audit can discover and repair anything that could lead to a penalty before it happens, or it can correct the cause of a penalty if the site has already been penalized.
People are impatient; therefore, if your website takes longer than 5 seconds to load, you’ll likely observe a greater bounce rate, fewer pages per session, and a higher rate of cart abandonment on e-commerce sites. According to Google’s research, increasing the page load time from 1 to 3 seconds raises the bounce rate by 32%. The bounce rate rises by 106 percent as it reaches 6 seconds. More importantly, Google recognizes that consumers are sluggish and has indicated that site speed is a ranking factor, which means that slower-loading sites may be pushed down in the SERPS. You can use Google’s Page Speed Tool to test your site’s speed, which will provide you with information about its current level of optimization.
Analyze your competitors:
Staying on top of your industry requires knowing what online methods your competitors are employing, and a decent site audit should involve some level of competitor analysis.
This will begin with identifying your primary competitors (if you don’t already know who they are) and performing a small audit on them, which will include their content, social activities, targeted keywords, backlinks, and organic / paid search activity.
Analyzing your competition provides you with the knowledge you need to figure out where you stand about them, allowing you to tweak and improve your online approach if that’s what it takes to outperform them.
Need A Hand?
Site audits are extremely beneficial, but they take time and require experienced direction to be successful. We can help if you think it’s time for a site MOT or if you’ve experienced a significant reduction in traffic and rankings. We recognize that no two site audits are identical, so we’ll customize yours to meet your objectives.
Technical analysis, site architecture, security, image optimization, mobile, on-page, backlinks, keywords, content, user experience, and more are all part of our comprehensive SEO audit.
Call (602)697-9160 to speak with a member of our team about our website and SEO audit services.
How to handle social media marketing in 2022
All businesses – big and small have one massively useful tool- social media marketing, which can be utilized for generating more income and growing their loyal fanbase of followers. It will surely take a bit of strategizing than simply throwing up a few posts now and then if you really want to use social media marketing to your advantage. Here is our guide to share top tips and proven strategies for getting more likes, comments, leads, and sales from your social media content marketing. We don’t recommend being active on all the platforms, but these tips will apply no matter what social media platform you prefer to use.
We suggest you pick a social media platform you genuinely enjoy using the most and stick to those only. If you are not forcing yourself to show up on a platform that you don’t like, that is guaranteed to give you the best results. And, it will make showing up consistently much, much, much easier!
Utilizing the correct social media strategies in your business is a smart move to make, no matter the choice of platform, whether it is LinkedIn, Twitter, Facebook, Instagram, YouTube, or Tik Tok. These platforms not only help you build brand awareness and grow your reach, but with literally billions of active daily users, social media is one of the best places to reach all of your business goals.
Social media helps you with
- Generating more leads
- Drive more traffic to your website
- Raise brand awareness
- Cash in on conversions and have significant launches
Sounds great, right?
What does “social media marketing” entails?
The answer to this is simple- anything that drives audience engagement! Social media is no doubt a great place to generate new leads, build brand awareness, and cash in on serious conversion, but it is not just as simple as aimlessly throwing up a new post now and then, cramming your caption with hashtags, or just asking people to sign up for your email list or buy your products and services.
The main purpose of social media has always been to build relationships, and will always be. So making a social media strategy focused on relationship building works! Rather than making more sales your primary focus, concentrate on making more loyal fans.
And to do that, think of things like
- Engaging captions, videos, and images
- Reels/ short videos
- Going LIVE with your audience
- Posting polls and quizzes
- Doing questions and answers
And the list goes on and on!
Paid advertising, promotional posts, sponsored content, and user-generated content do have a big role to play in social media marketing. But these all come into the picture after you have done the front work of building relationships and trust with your audience.
This may sound a bit obvious, but it is the most common mistake people make on social media. You drive away a lot of followers and massively hurt your engagement if every post you make is asking people to buy something from you or sign up for your email list. The fact is users like to stay on social media and not click out to other sites or links. Social media algorithms do not favor posts that drive engagement away from the platform, so these platforms like their users to stay put.
Including a CTA in your posts to click a link or visit a website, you are inadvertently hurting your reach because platforms like Instagram, only continue to show your posts to followers if people are actively engaging with it.
Not so cool- right?
Inspiration, education, or entertainment- a good rule of thumb is to give your followers what they came for.
Make sure your posts always follow the four pillars of social media content:
- Promotional Posts: You are plainly advertising your product or service to your audience with these posts. This is more “conventional marketing,” as the name implies.
- Educational Posts: You’re providing insanely valuable content in the form of free education or inspiration.
- Personal Posts: You’re establishing a connection with your followers. Allowing people to learn more about you, your personal story, your quirks, preferences, and everything else you think is “unrelated” to your business!
- Engagement Posts: This is your chance to interact with your audience, ask questions, and learn about their needs, wants, and desires.
A decent rule of thumb now is to keep these posts on a regular schedule. So, if you publish four times a week, each day you’d post a different pillar, rinse, and repeat!
Your audience will not grow tired of seeing the same advertising content over and over… and over again if you do it this way.
And here’s another HOT TIP: Don’t forget to share some of your most valuable information on social media for free!
Especially if you are just getting started with growing your following.
More emphasis should be placed on developing relationships, providing value, establishing trust, and enticing people to want to follow you!
You have to prioritize the #1 purpose of social media when it comes to social media marketing, which is to build relationships.
So whatever you put out there — images, videos, or commercials – they should always be focused on assisting people first and foremost, rather than selling and pitching.
If you do this, you’ll see that your reach expands, your audience becomes more engaged, and your launches sell out.
It’s a win-win situation!
Contact us when you need to work on the latest social media marketing trends!
How to Use Top Hashtags to Generate Paid Social Media Keyword Ideas
When it involves digital marketing, content is everything. The keys to that kingdom are keywords. Could the icing on the cake be top Hashtags? Keywords make it possible to connect with your target market—people who are looking for what you’re selling. Keywords can help you build those crucial connections and assure the success of your paid social media initiatives when you’re setting them up. It’s difficult to know which keywords to employ throughout your campaign’s material. You might miss the mark and, by implication, your audience if you don’t know which one is correct. Popular Hashtags can serve as a source of inspiration for launching paid social media ads.
Importance of Hashtags in Social Media Campaigns
Why are the top Hashtags crucial for keyword ideas and inspiration? Because if you know where to look, they can reveal a wealth of information.
When looking for Hashtags, ask yourself the following questions:
- What exactly is the topic of conversation?
- What is the level of demand for a specific product or service?
- Is there a surge in demand? Is the upward trend continuing, or is it reversing?
- What was the context of the exchanges?
Popular Hashtags might provide information about what’s being said about a particular issue. Their strength is in the data they can extract from real-time, live sources.
Top Hashtags can lead to Hashtags and keywords you hadn’t explored before. As you delve further, you may notice some trends that you may use in your advertising.
Keep an eye out for:
- Hashtags that are new or are on the rise
- Other comparable target markets use Hashtags.
- Questions or concerns that individuals are expressing Phrases that frequently appear in the associated text
How to use the Hashtags
You must first locate the most popular Hashtags. Start with what’s hot in your industry and work your way up. Later, we’ll get into more detail about the various social networking networks.
Explore the content surrounding the Hashtags as you dive in!
What will you do with all the information? It’s all about getting ideas. The Hashtags, phrases, and keywords you identify can help you with your paid social media efforts in a variety of ways:
- For text: What you’ve learned can be a springboard for the ad’s language. Incorporate the language in your target market into the text of the postings, in addition to the Hashtags. Knowing how individuals talk about things might help you communicate more effectively with them about the problems they confront and the solutions they enjoy.
- For images: What types of images are frequently associated with those Hashtags? Whether you want to utilize a stock image in your ad or make your own, the type of images you employ will be influenced by the Hashtags you locate. You might even come upon a meme that you can participate in, making your social media ad more interesting.
- For target audience: Use hashtags research to help you determine the scope of your social ad reach. Who is the target audience for these Hashtags? What city do they call home? What are their ages? What else do they care about? These figures might assist you in limiting the ad’s reach to your intended audience.
- For sponsored post research: Hashtags can assist you in finding a recent post to invest in, in addition to making your paid social ad content more relevant. Experiment with different top hashtags in your social media posts on each site. Those hashtags might help your posts do well naturally, and you can then choose to sponsor them.
Using top Facebook hashtags
Let’s start with Facebook, which is one of the most prominent internet marketing platforms. With over two billion monthly users, there’s bound to be some useful data for your hashtag study. You’re probably only connected to a small percentage of them, but that shouldn’t stop you. You have control over who sees your Facebook ads!
However, before you design the ad, you must first determine which terms are the most visible. Hashtags are useful in this situation. A short search for #tacos on Facebook yields some mouth-watering dishes from both strangers and brand pages all over the world that have made their posts public. This is done through your search bar. That list shows you which terms are most frequently associated with that hashtag. Furthermore, when you enter the hashtag you’re looking for; Facebook displays the number of people talking about it at the top of the following page!
When you type in a hashtag that you’re interested in, Facebook suggests more hashtags for you to look into! You can also look through Facebook’s bookmarks, which include local events, crisis response, and other timely topics. These can shed light on why individuals are using the hashtag in the first place.
Using Instagram top hashtags
Instagram is a hashtag-heavy platform, making it great for finding the best hashtags. You can begin by typing your hashtag ideas into the search field, just as you would on Facebook. Instagram not only suggests hashtags for you, but it also tells you how popular they are based on how many posts incorporate them.
Are you still on the lookout for more hashtags to investigate? To see top posts connected to the content you’ve interacted with in the past, go to Instagram’s “Explore” section and click the compass icon. You might come across some fresh or rising hashtags that you weren’t aware of before.
You may need to go from a succinct hashtag to a more robust, natural mode of communication. Here are some tips:
- Listen to what influencers are saying with those hashtags: Look for influencers and watch the video, posts, and Instagram stories related to the hashtags you’re studying. Listen to how they discuss the topic. What are some of the most frequently used phrases?
- Read and take notes: It’s time to switch off the videos and focus on the content. What are they trying to say with such character counts? This is where you may learn about commonly used terms as well as the meat of the hashtag topics you’re investigating. For example, a popular hashtag might be “#cleanbeauty,” but it’s about toxicity in beauty products, congressional oversight, industry regulations, and how to know what’s safe for your family’s skin. Learning about the challenges and dialogues that surround the themes might assist you in framing usable paid social media content.
- Talk out loud: It’s time to start talking to yourself. Hopefully, you’re working alone because this may be awkward. Go ahead and do it. Talking it aloud as you write down the topics we covered earlier and start to develop your social media ad copy will assist you to break away from “online speak” and adopt a more realistic tone.
When it comes to sponsored social media, the key to adopting hashtags is to use them as a jumping-off point. They should generate material that is appropriate to your very specific target market. Hashtags can assist you to figure out who they are, what they’re interested in, and how they communicate online. Popular hashtags can also help you expand your social media strategy by allowing you to participate in active online conversations and reach out to new markets. If you want to boost your social media; we are here to help! Contact us and leave your worries at bay.