In its most basic form, a website marketing strategy is an action plan for achieving your company’s objectives. A SWOT analysis marketing framework for understanding how your firm fits concerning its consumers and competitors is the foundation for developing a plan. Creating a website marketing plan has a lot of moving pieces, and a lot of what is published about it is confusing or contradictory. You’ve come to the right place if you’re feeling overwhelmed.
Know your customers:
What makes you different from others selling the same or similar products? To put it another way, why should people pick you? What do your consumers expect from you? What is their motivation for wanting it? What do people hope to find when they search the internet for what you offer? What do they wish to stay away from? This is a key step to take. It is possible to create and execute an efficient website marketing strategy using the answers to these and other questions about you and your market. Anything you try to establish or improve your present plan without this understanding could be wishful thinking. And you have far too much time on your hands. Artificial intelligence (AI) in the form of speech and text can assist you in learning more about customers.
Evaluate your website:
It’s time to put your rose-colored spectacles away. Consider how you felt this morning while looking for this, that, or the other. You had to have an opinion when you clicked a link in the search results and landed on a website. Did you immediately recognize that you’d arrived at the appropriate location? Could you say that this page was worth your time and attention based on what you saw, read, and felt?
Would you like to remain and explore some more? Was it simple to navigate your way around? Did you get the impression that whoever was running the site was trustworthy? When people come to your website, you want them to say yes to all of the questions. It takes the correct combination of words, pictures, and, most crucially, awareness to get to this coveted yes.
Consider hiring an expert to look at your site if you’re not sure if it’s sending the proper message about you. If they’re trustworthy, they’ll ask the correct questions to figure out what’s needed to turn your website into a market magnet. They’ll examine your website’s design, color psychology, how your material is read, the technology it’s built on, how your SEO compares to competitors, and more.
Leverage the power of Google:
After you have accomplished steps 1 and 2, you may use Google’s incredible capacity to drive traffic to your door. Traffic. Is there a more lovely phrase? No, but only if the traffic is the correct kind. Targeted traffic, as we say in the industry.
Targeted traffic is made up of people who are likely to be interested in what you have to offer. It also covers folks who live in the places you serve if you service local consumers. Let’s imagine you’re a pest control company in Atlanta that sells to homeowners. There’s a technique to get Google to give you traffic from Atlanta rather than somewhere outside of your service zone. We want continuous streams of targeted traffic, a website that oozes credibility, and our users to feel uplifted knowing that we’ll uphold our promises as passionate business owners and operators (to keep their homes pest-free, to bring them more clients, and so on). Fortunately, the components that enable us to accomplish the aforementioned are also the elements that Google finds appealing.
Create content that people love:
I explained in Step 3 that your visitors are coming to see your content. This is when things start to get interesting. People who visit your website, you see, have hope in their hearts. They want you to impress them with high-quality, easy-to-understand information. Content that assists individuals in locating answers, resolving issues, and feeling better.
You’ll need to plan and develop targeted (that word again) content to accomplish this. You’ll want to market your helpful, trust-building content in addition to developing it. In other words, no matter how good your material is unless you make it known, your audience is unlikely to find it. One of the most efficient ways to get the word out is to…
Be selective with social media:
Contrary to what many believe, you do not need to be on every social media network to gain from social media marketing. You want to be involved in the platform(s) where your market gathers and shares data. If you are already utilizing social media, think about if the return on investment is worth the time and effort.
For example, if you are already using social media to generate visitors to your website, see what percentage of that traffic engages with your content, contacts you for further information, or performs another desired activity.
If the percentages are low, you might want to consider improving the quality and frequency of your social media messages. When people click from them to your website, you may need to examine how successfully the expectations they set are met. To put it another way, you want these people to enjoy a consistently positive, confidence-building experience. People buy from people they know, like, and trust, as the adage goes.
Embrace the Email marketing:
Despite what you may hear from time to time, email is far from dead. In truth, an email is still a powerful tool for cultivating long-term consumer relationships. It is consistently one of the top channels for a variety of industries. That is if you approach it thoughtfully and with your readers’ needs in mind. To put it another way, when you write emails, you’re intruding on other people’s personal space, so be respectful.
To make email work for you, you’ll need to build an email list of subscribers. Offering something free and useful in exchange for an email address is one method to do this. If you sell real estate, you may provide a complimentary guide that makes the purchase process easier.
Boost traffic with paid ads:
What’s the point of paid advertisements? As you may have heard, it can take several months to see returns after creating and promoting content. This has been well worth the wait. Because, like compound interest, the amount of traffic generated by these approaches accumulates inexorably. You may, however, desire quicker results. Buying advertisements can pay off big time depending on factors like the average amount your consumer spends with you and how much it costs you to get that customer. Hire a reputable PPC management firm to set up and manage your sponsored advertising; they’ll keep a close eye on what’s working so you can duplicate it.
The website marketing formula for success:
Knowing yourself and your customer is the first step in developing a successful online marketing plan. This is critical because it lays the groundwork for the steps that follow: redesigning your website, optimizing it so that people are drawn to you and search engines can find you, creating content that your target market enjoys, promoting it on social media, growing your email subscriber list, and, if desired, boosting traffic with paid ads. Each phase works together to generate an amazing synergy that helps your company develop.
The number one item that small business owners say they require is more time. When you add the challenges of managing the corona virus (COVID-19) economy to the mix, finding enough hours in the day to keep your business functioning is even more challenging. You have an opportunity to reassess your tactics as more firms reopen throughout the world. As you move forward, a new website could help you establish a positive tone for your business.
A well-designed website will remind clients of the value you provide, raise brand awareness, and increase sales. Plus, as we’ve seen recently, it provides a means for your customers to interact with your company even while your storefront is closed. How are you going to find the time to do it? Using CyTech’s custom website design services could be the simple and cost-effective answer you’re looking for.
Leave your website to the experts:
You’re not alone if you wish there were more hours in the day during the corona virus. Over 90% of small business owners think the crisis has impacted their operations. You don’t have to undertake every business task yourself, thankfully. There are proven resources available to assist you in completing tasks such as creating an excellent website that provides you a strong digital presence at a time when more customers are searching for businesses and making purchases online than ever before.
Allow CyTech’s design specialists to create a website that catches people’s attention, highlights your products and services, and allows you to take advantage of eCommerce potential as more of your consumers purchase from home. You’ll get a professionally designed website for a reasonable fee, and you’ll have more time to focus on what you do best: running your company. Trust a team of web design experts who have helped other small businesses get started.
Let’s talk first:
From the initial meeting with a project manager until the launch of your website with a personal graphic designer, CyTech will develop a site that attracts customers and assists you in achieving your business objectives. We’ll do a “Get to Know You” conversation with you before we start the web design process to discuss your website’s aims and objectives, as well as other essential points of reference.
To get things started, we’ll work with you to define your ideal brand identity, target clients, industry, and anticipated competition, as well as develop a web plan that will ensure your success. We’ll get started once we have this information, and we’ll keep you updated every step of the way.
We will go to work:
Our highly skilled and professional team is the most valuable asset of our custom website design service. Our talented web designers will construct a very appealing and completely functional website that attracts internet visitors and is simple to access, keeping the good momentum going.
Regular check-ins will be conducted to ensure that your voice is constantly heard, and you will be able to see weekly progress. Professionally created website content that informs clients about your items prompts buyer action and promotes your brand will benefit your business. In addition, your site will be responsive — meaning it will run in any application — as well as mobile-friendly.
But we do not stop there:
All of our custom design websites come with free domain name registration and web hosting, which adds even more value to the equation. You can add more features to your site after it’s been developed to reach more clients and improve their online experience.
Search engine optimization (SEO) services can help your firm rank higher in internet search directories, making it easier for clients to find you online. Create an eCommerce alternative for your consumers to make online purchases while you gain more revenue – an important issue to consider as more people shop online. Create a blog to share your industry knowledge and skills while also giving your customers more reasons to visit your website.
These alternatives will assist you in increasing brand engagement while also giving a nice experience for your clients when they visit your website and online store.
Professional support at every step:
We keep in touch with you throughout the process, from our first meeting to the launch of your blog, to ensure that we meet or surpass your expectations. You can count on us to produce your site on time and budget as the most trusted small company website builder. You’ll have unlimited access to our specialists for the life of your website.
Make the most of your time and online presence:
Not only will having a custom-designed website help you drive revenue, but it will also free you up to run your business even more efficiently. Your time is valuable. A website is a living resource, and CyTech will ensure that yours continues to thrive for many years.
What precisely is web accessibility? Why is it critical to integrate accessibility elements in your web design and development? What influence will it have on SEO and your business?
We’ll go over all you need to know about website accessibility in this guide. You can increase your website’s user engagement, search engine results page rankings, and experience for users with vision impairments by knowing more.
Continue reading to understand more about the significance of website accessibility.
What is web accessibility?
Let’s start with the topic that’s probably on your mind: what exactly is website accessibility?
Web accessibility ensures that your website is built and developed in such a way that everyone, including people with impairments, can use it. A. Accessibility means that more people will be able to interact with and access your material. It also makes it simpler for them to observe and comprehend your sites.
People with a variety of disabilities can benefit from website accessibility, including:
Accessibility may benefit people with and without impairments in numerous circumstances. Improving your website’s accessibility may also benefit users who use smaller screens or seniors who are losing vision. Implementing online accessibility features can also make it easier for non-disabled people to read and interact with content.
Web accessibility benefits not just the individuals who visit your site, but it also helps search engine crawlers read and interpret the material. It aids search engines in deciphering and sorting content, just as it aids assistive technologies in reading content.
Making accessibility a priority can help your entire target audience. A few web design and development tweaks might make your site more user-friendly.
Why is web accessibility important?
Why is it so important for your company’s website to be accessible?
To begin with, the number of people living with impairments is on the rise. Around 1 million individuals live with a disability worldwide, accounting for around 15% of the global population.
Additionally, having an accessible website aids SEO, making your company simpler to find for related Google queries.
Here are some of the most important reasons to think about website accessibility for your company’s website.
Appeal to a broader audience:
Over 61 million adults have a disability. You’re disregarding these customers if you don’t provide website accessibility. You’re not meeting their needs.
Consider online accessibility if you want to appeal to a larger audience. Rather than closing yourself off from clients, show them that you care. They’ll notice you’re putting their needs first.
Even little adjustments to your website can help you generate more leads and retain existing consumers. These clients may also help to spread the news about your company. You can increase leads, conversions, and ROI with their assistance.
Improve user experience:
After a negative user experience, almost 88 percent of all online customers say they won’t return to a site (UX). Poor usability is the reason that 70% of online stores fail. Aesthetics and usability have a role in people’s perceptions of your company’s legitimacy.
Meanwhile, enhancing your user interface (UI) has the potential to double your conversion rate.
A better user experience could increase conversion rates by 400%.
However, if you overlook the user experience, you risk losing 88 percent of your online customers.
Everyone who sees your website benefits from user experience design, not only those with disabilities. You can ensure that your website is simple to access and utilize by prioritizing UX design. A better user experience can help your SEO strategy.
On Google search pages, a higher search engine rating will put you ahead of your competitors. Better rankings for your company can help you:
- Improve your online visibility
- Reach more customers
- Boost brand awareness and recognition
- Attract more website traffic
- Establish yourself as a thought leader
- Improve brand trust, loyalty, and credibility
- Generate more leads and conversions
- Improve your ROI
Your search engine rankings will improve as you continue to generate traffic. The user experience is prioritized in web accessibility. Your website’s information should be accessible to everyone. Otherwise, they’ll have a hard time seeing the value in your company. Customer happiness can also be improved by improving the user experience.
Users will abandon your site if they can’t discover the information they need. As a result, your bounce rate may rise. Your search engine ranking may be impacted by a higher bounce rate. You’re prioritizing your consumers by prioritizing website accessibility.
Maintain legal compliance:
Website accessibility is governed by laws in several nations. These regulations ensure that businesses do not discriminate against disabled people.
The World Content Accessibility Guidelines (WCAG) is a set of international guidelines that encompass key principles of accessibility. These rules outline the high requirements that international organizations must satisfy. It explains how we can make content more accessible to people with disabilities.
Despite these standards, many businesses continue to fall short of the bare requirements.
Understanding these criteria can help you stay on the right side of the law. You can avoid potential litigation by following these instructions. In the meanwhile, it can put you ahead of the competition.
Even if your competitors don’t, your clients will notice that you prioritize their needs. You can focus on customer service while your competitors get into legal issues.
A consumer could sue your company if you don’t provide accessibility. Customers may perceive it as discrimination.
It is also the appropriate thing to do for your consumers and business to have an accessible website. You’re disregarding the demands of a significant group of individuals if you don’t provide accessibility. Users with disabilities should have the same access to your content as non-disabled individuals. Your online presence should be accessible in the same way that brick-and-mortar businesses should have wheelchair-accessible entrances.
Consumers will struggle to convert into leads and sales if they can’t navigate your website. Search engine crawlers won’t be able to organize and rank your material if they can’t read it.
You’re also doing a disservice to your SEO approach if you don’t have online accessibility. Because sites with poor accessibility are ranked lower than those that are, you’ll be losing a lot of traffic in that area.
By considering website accessibility, you can ensure that everyone can use and locate your site. Visitors will leave if they can’t locate you, or they won’t be able to find you in the first place. Instead, use accessible design trends to improve your online design and development. People will find it easier to use your website.
Contact us to improve your web accessibility.
Even for brick-and-mortar stores that do not do e-commerce, having a web presence is important later. With the various website design tools accessible, creating an internet site is not difficult. Keep these design concepts in mind no matter which program you use.
- Make your site mobile responsive: For a website to be effective, it must be mobile responsive. Every day, Americans spend more than five hours on their phones, and more than a third of them conduct all of their shopping online using a mobile device. Your company’s mobile website, of course, must provide a great user experience. If potential clients reach your site on a mobile device and find it difficult to read or navigate, they’ll just abandon you in favor of competition. Furthermore, a poor mobile user experience has an impact on your website’s search engine rankings, making it more difficult for users to locate through a Google search – which leads us to our following issue.
- Make it easy to find: You’ll need a domain name that either fits the name of your organization or describes it in some way. It’s even possible to have many domains pointing to the same website. To generate visitors to your website, you’ll need to use technical SEO best practices, keyword research, content marketing, and paid advertising campaigns.
- Place your contact information above the fold: If your firm relies on customers being able to contact you or your sales staff, make sure that information is easily accessible. Your contact information should be accessible, preferably at the top of the homepage, so that visitors don’t have to look for a phone number or address if they want to contact the firm. If you utilize social media to communicate with customers, include links to your social media accounts in the website’s header or footer.
- Make it easy to navigate: Keep your top-level navigation menu to five properly defined tabs with relevant pages organized beneath them. No matter where your viewers land, you should provide a clear path back to the homepage. A Google search will almost always direct your reader to a page on your website other than the homepage.
- Keep your pages uncluttered: Readers must be able to place material in its proper perspective. When a website contains too much information, the mind becomes overburdened and unable to retain fresh knowledge. Make sure there’s a decent balance of text and graphics on the page to keep it looking tidy. One method to keep things simple is to remove social widgets from your site, such as a Twitter feed. Consider whether you’re including material that your reader is interested in. Remove any widget material that does not support the page’s goal.
- Make sure it’s accurate: Consumers will be turned off by erroneous information, whether it’s a wrong phone number, obsolete product information, or basic grammatical errors. You should not only review each page before publishing it but also check it regularly, especially after making changes elsewhere.
- Respect the need for speed: According to research, 88.5 percent of web visitors will abandon a website if it takes too long to load. Furthermore, nearly 70% of online customers say that the time it takes for a webpage to load influences their purchasing decisions. Keep your website up to date, optimize videos and graphics for faster downloads, and use a website host that can handle your bandwidth demands to ensure that it operates smoothly.
- Have a call to action: Every page on your website should urge visitors to take action. In other words, you must issue a call to action to them. These landing pages should entice visitors to call your organization, sign up for a service, buy a product, download a whitepaper, or does something else that will help you achieve your business objectives. Give them a visible call to action, such as a button, a link, or unambiguous language. If at all feasible, keep it above the fold so that readers don’t have to scroll to discover the call to action.
- Keep your design simple: Limit the usage of distracting typefaces, colors, and GIFs, which can draw the viewer’s attention away from the website’s main focus. The content is also more scannable and likely to be read if it is presented in short paragraphs and bullet points. Paragraphs should be no more than six lines long. This is especially true when it comes to mobile responsiveness, which is a crucial element in Google’s algorithm for ranking websites. The higher a website’s rating on the search engine results page, the better (SERP). If a competitor’s website is mobile-friendly but yours isn’t, you may be pushed down in search results for your clients.
- Get personal: E-commerce shops must provide high-quality online experiences in line with the brand perception, much as brick-and-mortar firms invest substantially in their stores to represent their brand images. To that end, your company’s About Us page should not be a dry block of text. To personalize the experience for your customers, include a decent photo of yourself or your team.
- Make sure your website copy is customer-oriented: Visitors to your website are looking for information that will benefit them. They come for instructive stuff on your blog at times, and they come to research the items and services you sell at other times. In any case, you should provide relevant material that will engage your prospects, provide them with something of value, and increase their confidence in your knowledge. When creating content for your website, attempt to think about it from the perspective of your customers. What information would be useful to you if you were a potential customer? What level of knowledge or expertise do you already have, and what do you need to know more about? By focusing on your material from the customer’s point of view, you can keep them on your site longer and increase your chances of establishing a long-term relationship with them that leads to a sale.
- Incorporate SEO best practices: Even if you have the best website in your field, it won’t help you if people can’t find it. While you can pay for ads to attract traffic to your website, bringing free organic search traffic to your site is more cost-effective and productive in the long term. People use search engines, particularly Google, to find information on the internet. They usually find what they’re looking for on the first page of search results, so you want your business to show up there. Google and other search engines utilize proprietary algorithms to rank websites based on search terms, commonly known as keywords. Crawling, indexing and ranking are the three methods used by search engines to determine where your item appears. They find your site using links from other sites, which is known as crawling. As a result, make sure your site’s links are displayed on as many external websites as possible After the crawling bots find your site, it is indexed, which means it is examined for information like keywords, freshness, relevancy, links, and multimedia. Make sure your site offers a lot of fresh, relevant material that relates to the keywords you’re trying to rank for.
Finally, ranking is the process through which search engines evaluate which results are the most relevant for a particular query. Relevance and authority are used to rank the sites. Include a lot of useful content, such as individual articles covering many facets of a topic. The size of your site, its traffic, and how many other well-respected sites connect to yours all contribute to its authority. SEO tools for small businesses make it easy to optimize your website.
Choose us to help you build an effective business website.
This pandemic has made the world digital and living in the digital word, a website is crucial for any business. You are probably losing out on opportunities for your business, if you don’t have a website. A website can help you accomplish many different marketing strategies to help your business grow. The web has far more extensive reach than any other form of advertising. There is no wrong in saying that world is now in our hands and the information is at our fingertips. The world of internet continues to transform the way we connect with people. Most of time is spent on internet. That could be for buying product, using a service, reading a blog, entertaining themselves, or for various other reasons. Having a website and online presence strategy allows you to market your business online. A website will help to establish credibility as a business online. It will provide a map and directions to the company’s shops or offices for visitors to find their location easily. Also, it provides you the scope to represent your customers, why they should trust you and the testimonials and the facts to back up those opportunities. Nowadays, people don’t have time to visit the shop. They search the internet to know about the product or service before purchasing. They can know about the brand, features, price, size, color through your website.
Here are some reasons proving the importance of website:
- 24/7 online presence: The first and the foremost advantage is that your website is accessible to anyone, anywhere, anytime. Even during non-business hours, customers can access your website and avail your services or get the information they need, which is one of the key elements in the importance of a website business. The websites works 24/7 to ensure customers are served in the comfort of their homes.
- 24/7 customer support: Providing customer support online is easier and more cost-efficient than hiring personnel to provide support. But, the website can provide customer support in various ways:
- FAQs: This is the most commonly used medium. All the frequent customer queries are answered on the website, saving your time and resources, while also providing customers precise and relevant information.
- Chat bots: Chat bots also address the frequent customer queries through template answers. Chat bots can also provide users with other information like signing-up procedures, information about services/products and so on.
- Information exchange: One of the most captivating aspects of a website is how easy it makes information accessible to customers. At its core, a website is nothing but a medium to communicate with customers and to provide them with information and resources. Here are a few ways in which websites help in exchanging information:
- Advertisements that update customers about the latest offers on products and services
- Newsletters that update customers about any upcoming events and news
- Contact forms that invite enquiries or requests from customers
- Establish credibility and build trust: Building website is crucial step in establishing trust. Customers nowadays expect business to have a website or online presence. From this perspective, for a business, a website is highly important. To take it a bit further, if a business’s website is superlative in its features and navigation, customers are more inclined to trust the business and avail of their services. Websites are an essential tool for businesses to establish their credibility and build trust with their customers. This can then be further boosted by local SEO services to attract a local demographic for businesses who might be new in the market.
- Professional web design: Website visitors have no reason to stay on any Web page unless they’re tempted to. Visitors can get bored very easily and expect something unique to capture their interest whenever they’re visiting any website. Hence, it is crucial that businesses build their websites with immaculate design and architecture so that customers are offered exceptional features and convenient navigation. This will encourage more visitors to take a peek at your website, and potentially buy from your business.
The website would provide your business better growth opportunities and is cost-effective. Wondering how to build a website that attracts your customers? Leave that on us! Here is how we can help you!
Maybe you are thinking about having your first one made or maybe you just need a new, better website. A website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. The main purpose of a website is turning these visitors into customers. In marketing, it is called conversion. A bad website will basically cause you to waste money on the other marketing methods because you don’t need more visitors if you can’t turn them into customers. The better the website, the more visitors are converted into your customers. It doesn’t really matter whether you sell consumer products online, provide local services, or build houses. Many people in the industry call themselves web designers but they really are just a bunch of geeks with some coding knowledge. They will pretty quickly create a website for you with lots of information, photos, contacts, but the question is, is that the way to turn your visitors into customers? No!
Well this is how we work differently by following 7 phase process
- Analysis: The first step is always about information gathering, identifying things like the website purpose, goals and target audience.
- Planning: A plan includes a definition of the site map, structure, and technologies that we’re about to use.
- Design: Not only do we focus on wireframe models and the visual style in this stage, but also on the usability of the user interface for the best possible user experience.
- Content: An important part is right text, photos, or videos, all optimized not only for your visitors but also for search engines.
- Development: We create website using the hypertext markup language and cascading style sheets with some help from databases and other technologies as well. Websites can be made mobile accessible too.
- Testing: we test all the technical features like code and scripts, compatibility with major browsers, and make sure the website really fulfills its purpose.
- Deployment: After the site is launched, our job is not done yet. We monitor the activities after the start, enabling us to fix any possible deficiencies and also we can manage future maintenance and updates for you.
We provide everything that customers need. As you have read how we work, we would love to work for you as well. You can navigate to our official websites to know more about our services.