Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.

Most of the time you will find graphic design in the print industry, but they are also found in web projects as well. Graphic designers create digital graphics, which then are turned into brochures, posters, or whatever branding materials are required to them.

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