How to handle social media marketing in 2022

All businesses – big and small have one massively useful tool- social media marketing, which can be utilized for generating more income and growing their loyal fanbase of followers. It will surely take a bit of strategizing than simply throwing up a few posts now and then if you really want to use social media marketing to your advantage. Here is our guide to share top tips and proven strategies for getting more likes, comments, leads, and sales from your social media content marketing. We don’t recommend being active on all the platforms, but these tips will apply no matter what social media platform you prefer to use.

We suggest you pick a social media platform you genuinely enjoy using the most and stick to those only. If you are not forcing yourself to show up on a platform that you don’t like, that is guaranteed to give you the best results. And, it will make showing up consistently much, much, much easier!

Utilizing the correct social media strategies in your business is a smart move to make, no matter the choice of platform, whether it is LinkedIn, Twitter, Facebook, Instagram, YouTube, or Tik Tok. These platforms not only help you build brand awareness and grow your reach, but with literally billions of active daily users, social media is one of the best places to reach all of your business goals.

Social media helps you with

  • Generating more leads
  • Drive more traffic to your website
  • Raise brand awareness
  • Cash in on conversions and have significant launches

Sounds great, right?


What does “social media marketing” entails?

The answer to this is simple- anything that drives audience engagement! Social media is no doubt a great place to generate new leads, build brand awareness, and cash in on serious conversion, but it is not just as simple as aimlessly throwing up a new post now and then, cramming your caption with hashtags, or just asking people to sign up for your email list or buy your products and services.

The main purpose of social media has always been to build relationships, and will always be. So making a social media strategy focused on relationship building works! Rather than making more sales your primary focus, concentrate on making more loyal fans.

And to do that, think of things like

  • Engaging captions, videos, and images
  • Reels/ short videos
  • Tik-Tok
  • Going LIVE with your audience
  • Posting polls and quizzes
  • Doing questions and answers

And the list goes on and on!

Paid advertising, promotional posts, sponsored content, and user-generated content do have a big role to play in social media marketing. But these all come into the picture after you have done the front work of building relationships and trust with your audience.


Engaging Content

This may sound a bit obvious, but it is the most common mistake people make on social media. You drive away a lot of followers and massively hurt your engagement if every post you make is asking people to buy something from you or sign up for your email list. The fact is users like to stay on social media and not click out to other sites or links. Social media algorithms do not favor posts that drive engagement away from the platform, so these platforms like their users to stay put.

Including a CTA in your posts to click a link or visit a website, you are inadvertently hurting your reach because platforms like Instagram, only continue to show your posts to followers if people are actively engaging with it.

Not so cool- right?

Inspiration, education, or entertainment- a good rule of thumb is to give your followers what they came for.

Make sure your posts always follow the four pillars of social media content:

  • Promotional
  • Educational
  • Personal
  • Engagement/relatability.


  • Promotional Posts: You are plainly advertising your product or service to your audience with these posts. This is more “conventional marketing,” as the name implies.
  • Educational Posts: You’re providing insanely valuable content in the form of free education or inspiration.
  • Personal Posts: You’re establishing a connection with your followers. Allowing people to learn more about you, your personal story, your quirks, preferences, and everything else you think is “unrelated” to your business!
  • Engagement Posts: This is your chance to interact with your audience, ask questions, and learn about their needs, wants, and desires.

A decent rule of thumb now is to keep these posts on a regular schedule. So, if you publish four times a week, each day you’d post a different pillar, rinse, and repeat!

Your audience will not grow tired of seeing the same advertising content over and over… and over again if you do it this way.

And here’s another HOT TIP: Don’t forget to share some of your most valuable information on social media for free!

Especially if you are just getting started with growing your following.

More emphasis should be placed on developing relationships, providing value, establishing trust, and enticing people to want to follow you!

You have to prioritize the #1 purpose of social media when it comes to social media marketing, which is to build relationships.

So whatever you put out there — images, videos, or commercials – they should always be focused on assisting people first and foremost, rather than selling and pitching.

If you do this, you’ll see that your reach expands, your audience becomes more engaged, and your launches sell out.

It’s a win-win situation!

Contact us when you need to work on the latest social media marketing trends!