The health of your website, like that of your car, can degrade over time if not well kept.
Unfortunately, many admins will wait until the metaphorical wheels fall off before realizing they need a website audit.
Identifying and correcting problems with your website early; saves money in the long run and assures maximum performance, much like it does with your car.
The importance of audits:
A website audit provides the admin with a comprehensive and extensive examination of their site’s health, performance, and speed.
Assessing these areas will provide you with a complete view of your site’s current efficacy and places where you may be able to further optimize and improve it – as well as issues that may be causing damage to its health.
Different types of website audits:
In general, a website audit is a thorough examination of all elements that influence a website’s search engine visibility and user-friendliness. However, a thorough website audit is not always required; listed below are some of the most popular types of audits.
- Technical Audit: While good content and backlinks will help your site rank if there is a technical issue, all of your efforts may be for naught. Technical audits concentrate on best practices for site visibility and ensure that every website complies with all search engine crawling and indexing standards.
- SEO Audit: An SEO audit examines keywords, link profiles, traffic behavior, goal conversions, metadata, and image and video optimization to determine how well your website is optimized for search. An SEO audit examines keywords, link profiles, traffic behavior, goal conversions, metadata, and image and video optimization to determine how well your website is optimized for search. There will be a lot of technical components that need to be audited as well.
- Content Audit: While content is frequently examined as part of an SEO audit, stand-alone content audits can provide valuable information into what messaging tones of voice are converting and which are not. UX (user experience audit), backlink audit, code/markup audit, social media audit, conversion rate audit (CRO), competition audit, or Google Analytics audit are examples of smaller, more specific audits.
Why do I need a website audit?
You will have no trouble navigating through your website if you are looking at it all day -every day, which makes it easy to overlook any problems a user may have. The following are some of the most common characteristics of difficult-to-navigate websites:
- Overcrowded navigation bar: Try to organize your services appropriately in dropdowns instead of listing all of them in the top menu. Your main menu tabs should be minimum.
- Overlinking: Make sure the user does not have to click more than three times to reach their desired page. This is also true of search engines, which are less inclined to crawl pages that are difficult to get.
- There should be a simple mechanism to return to the homepage from every page (clickable logo etc).
- On the homepage, there is a lot of information that dilutes useful information.
- There is no search function (essential for e-commerce websites).
- It’ll be difficult to contact you if you don’t have social icons, a cell phone number, a clear address, and an email address on the website.
User testing is an excellent way to ensure that your website is user-friendly. Users record their screens and complete specific ‘tasks’ on your website as part of your audit, such as “go to the blog” or “buy X item,” and then provide feedback on the process.
Because of the wide scope of SEO, it includes a wide range of issues, many of which can be discovered and corrected by a site audit. Basic inspections include:
- Areas for optimization in the content
- Images not properly tagged
- HTTP/ HTTPS
- Meta issues
- Mobile responsiveness
- URL structures
- Duplicate content
- Broken links
Risk of penalization:
Some well-known websites may have participated in or worked with SEO firms that used ‘black hat SEO techniques in the past, such as link farming, keyword stuffing, cloaking, and other techniques. All of these strategies may have increased rankings and traffic at the time, but as search engines’ algorithms become cleverer, websites that used them may now face penalties from search engines. A site audit can discover and repair anything that could lead to a penalty before it happens, or it can correct the cause of a penalty if the site has already been penalized.
People are impatient; therefore, if your website takes longer than 5 seconds to load, you’ll likely observe a greater bounce rate, fewer pages per session, and a higher rate of cart abandonment on e-commerce sites. According to Google’s research, increasing the page load time from 1 to 3 seconds raises the bounce rate by 32%. The bounce rate rises by 106 percent as it reaches 6 seconds. More importantly, Google recognizes that consumers are sluggish and has indicated that site speed is a ranking factor, which means that slower-loading sites may be pushed down in the SERPS. You can use Google’s Page Speed Tool to test your site’s speed, which will provide you with information about its current level of optimization.
Analyze your competitors:
Staying on top of your industry requires knowing what online methods your competitors are employing, and a decent site audit should involve some level of competitor analysis.
This will begin with identifying your primary competitors (if you don’t already know who they are) and performing a small audit on them, which will include their content, social activities, targeted keywords, backlinks, and organic / paid search activity.
Analyzing your competition provides you with the knowledge you need to figure out where you stand about them, allowing you to tweak and improve your online approach if that’s what it takes to outperform them.
Need A Hand?
Site audits are extremely beneficial, but they take time and require experienced direction to be successful. We can help if you think it’s time for a site MOT or if you’ve experienced a significant reduction in traffic and rankings. We recognize that no two site audits are identical, so we’ll customize yours to meet your objectives.
Technical analysis, site architecture, security, image optimization, mobile, on-page, backlinks, keywords, content, user experience, and more are all part of our comprehensive SEO audit.
Call (602)697-9160 to speak with a member of our team about our website and SEO audit services.