Blogging is avoided by many small businesses because it takes too much time and effort. However, blogs are three times more effective at generating leads than sponsored advertisements. Blogs are constantly soft-selling your products and services. Your audience understands your business’s goal and why they should do business with you because of your blogs.
A customer who specialized in handcrafted jewelry sought content ideas. We have devised a plan for the company to publish short articles on various types of earrings and how to use them with various outfits. These were simple to write and did not necessitate much investigation. This assists the audience of the business to understand which earring to buy. It also served as a subtle push for the audience to try out various things. After including these blogs in their newsletter, the business began to see an increase in website traffic.
Blogging necessitates some planning, but it is also doable for a solopreneur. In this article, we’ll show you how to leverage a blog to boost organic traffic.
Planning your blog
It’s critical to outline what you’ll write and what you want to accomplish before you start your blog.
Here are some things to consider:
Objective: Consider where your blog fits into the customer’s journey. Is the goal of your blog to increase the number of visitors to your website? If that’s the case, your blog should be well-optimized for both on-page and off-page SEO. This means that your blog should include prominent long-tail keywords that will appear on the first page of search results. Additionally, you should make an effort to obtain external references to your blog.
Or does the blog serve as a source of next-level information for leads? You can determine that your blog is written for a certain audience that has already found you through some means. You’ll want to keep them involved after that to build their trust in your company. In this situation, your blog is talking with a group of people that want to learn more about your company; therefore it can be more targeted. The jewelry brand example we offered was based on this strategy.
What to write about: A typical goal of a B2B company’s blog is to demonstrate their thought leadership in their industry. This can take the form of sharing information via their blogs, which may include case studies, relevant statistics, and personal experience. B2C companies frequently utilize blogs to highlight their products in a way that is relatable to their target audience. Smaller businesses have the added benefit of being able to discuss their impact on the community. It might be the impact of their goods on the community or employing marginalized people of society.
Frequency: When it comes to how often you should write, there is no right or wrong answer. Choose a realistic frequency and keep to it. Make sure your readers are aware of how frequently you will publish fresh articles. We also suggested segmenting your blogs into seasons. This will enable you to prepare a new season based on the prior one’s lessons learned. You can then put up a brief series of blogs to keep your readers interested.
Marketing your blog:
You want to get your blog in front of as many people as possible now that you have one. Because blogs are used to raise brand awareness, your goal should be to improve your blog’s viewership. Here are some ideas for expanding your blog’s readership.
Optimizing for SEO: It is not an option to optimize for SEO; you must do it for every blog content you produce. With optimized content, Google will be able to figure out what it’s about and place it in the appropriate search result. Pick a relevant long-tail keyword for the topic you’re writing about to optimize your content for SEO. The term should have a reasonable search volume (at least 50 searches per month) and moderate to low competition.
Once you’ve determined your keyword, employ it throughout your blog to improve the article’s SEO. Use the term in a natural way in the title, opening paragraph, picture alt tags, and at the end of the content.
Social media:Having a blog gives you more opportunities to provide material for your social media channels. Different sections of each post can be repurposed in multiple media (video, carousel, or image) and published on other platforms. The benefit of this method of marketing is that you are not directly selling your goods. When you produce knowledgeable information, people are more inclined to read your blog or follow you on social media.
Don’t be intimidated by the prospect of beginning a blog. You can be more precise and differentiate your blogs from the competition if you write a blog for the middle of your sales funnel. These topics would also be easy to write about because it is your area of expertise. To begin blogging and expanding your traffic organically, follow the steps outlined above. If you hire us to handle your website, we’ll provide the greatest services for increasing organic traffic.