Email marketing is a great approach to foster relationships, engage new customers, and boost revenue for your company. 74 percent of email marketers believe it is the best distribution channel for their content, and studies show that for every dollar invested in email marketing, $42 is typically returned. You can keep your subscribers interested and your open rates high by delivering a variety of various types of emails. In this post, we’ll go over why diversity in email marketing is essential, as well as nine different email formats you can utilize to help develop your business and engage your subscriber base.
Here are nine types of emails to help you grow your business:
One of the most often opened and read emails you will ever send is a welcome email. This is because you are chatting with newly engaged clients who are eager to connect. The content of your welcome email(s) should acquaint prospective subscribers with your brand, set expectations, and pique their interest in joining your inner circle. Also, within a welcome email, it’s not too early to offer a discount or promote a specific service. When compared to other promotional email kinds, welcome emails can earn up to 320 percent more income, so you can use the high open rate from your first email to make a targeted sale. Your welcome email’s content, as well as whether it’s part of a bigger email marketing campaign series, is determined by your brand messaging, target audience, unique product or service offers, and content marketing strategy and goals.
Discount or Special promotion Email:
This is an email that you send to subscribers as a “thank you” for joining your email list and includes a discount, coupon, or another special offer. Emails with special offers have a high open-rate. Although not all company models feature sales and discounts, it’s a good idea to send out a unique offer that’s only available to email subscribers on occasion to make them feel special and reward them for sticking with your brand. The discount or special offer should, in theory, stimulate sales and support. To ensure the success of your special offer email, include a sense of urgency or scarcity in the offer to encourage your subscribers to act quickly and avoid missing out.
The debut of a new product, a limited-edition release, a special promotion, an impending event, or the chance to pre-order a product is all examples of new offer emails. Your subscribers should be the first to hear about each new product or service you launch. Because email subscribers are some of your most engaged customers, sharing it with them is a terrific way to express your gratitude for having them on your mailing list. Even if your new product or service will not be available for a few weeks, you can still use your email list to generate buzz and curiosity. You could, for example, allow people on your email list to pre-order or join a waiting list. Teasers can also be included in video trailers, product previews, and other interactive material. Instead of sending a single email when releasing a new offer, it is ideal to email your list about it multiple times to build up anticipation.
Email newsletters are the most effective technique to perform lead nurturing and develop a relationship with your audience of all the different varieties. Creating a newsletter that people read, on the other hand, can be an effort in and of itself. It’s a good idea to do some market research before sending out a newsletter. Examine your industry to discover if newsletters are prevalent, and if they are, learn more about what they contain and how frequently they are distributed. Trying to cover too much ground in an email is a common mistake made by marketers. This may accidentally overwhelm your busy readers, causing them to skim or ignore the email entirely. It’s better to keep your newsletter focused on a single niche issue that your subscribers are interested in. You can experiment with the type of content you post once you’ve decided on a primary theme.
Your email list contains some of your most engaged prospects, making it a goldmine for market research and survey responses. People on your email list can tell you what they liked, what they didn’t like, and what they’d like to see more of in the future. It may also disclose why customers have failed to make a transaction. Thank your consumers for taking the time to take out the survey and explain that you’re sending it to better serve them in the body of the email. Make sure you give folks an idea of how long the survey will take so they can decide whether or not they have time to finish it. Discuss with your team what information would be most useful to learn before sending market research or feedback emails. Doing so now will help you determine which questions to ask and who to contact. If you’re searching for feedback on a new deal, for example, send a survey email to subscribers who have made a purchase. If you’re looking for ideas on how to improve current deals, people who haven’t purchased yet may be able to help.
Referral emails are an excellent technique to increase your company’s word-of-mouth marketing. You can increase client loyalty and attract new customers by asking previous satisfied customers to promote your business to their friends and family. It’s important to note that referral clients aren’t the same as new consumers that come in regularly. Because they are frequently suggested by friends, family, or another trusted source, referral leads convert 30 percent better than prospects produced through other marketing methods. Because they’re already lovers of your company before they buy-in, they’re more likely to buy more frequently and demonstrate loyalty throughout the buying process. Emails for referrals go nicely with emails for feedback. You can segment your list based on the findings of the survey and ask individuals who are likely to promote your brand to a friend to proactively mention your business to their network in exchange for a reward or enhanced status.
Growing your list while also keeping your current subscribers interested and engaged should be the goal of any email marketing strategy. You may keep the discussion going by sending various types of emails with varied and valuable material. Your marketers should send out emails regularly thanking your subscribers, adding value to their lives, soliciting their participation, and promoting your product or service.
Contact CyTech to send attractive emails that connect with your audience and produce sales for your business as an all-in-one email marketing solution.