Gone are the days when mobile apps were only available to large businesses or organizations. It’s easier and less expensive than ever to create a professional app for your company. Apps are a fantastic method to strengthen ties with both current and new clients. If you’re thinking about developing an app for your company but aren’t sure if it’s the proper fit, don’t be concerned.
We’ve detailed the key advantages of developing a mobile app for your company. You can start the development process with just a clear goal for what you want your app to achieve.
- Build brand awareness:
One of the most important advantages of mobile applications for businesses is their ability to increase brand awareness while working in combination with other marketing efforts. In this case, having a mobile app can be even more beneficial. While traditional awareness advertising efforts struggle to keep your brand in front of customers’ minds, a mobile app puts your company’s brand front and center on their mobile devices’ screens. You can be sure that after a person installs your app on their device, they’ll see your brand several times throughout the day, especially if you have built-in features that allow you to communicate with your consumers on a regular basis.
The typical person uses their smartphone for 3 hours and 15 minutes every day. These are impressive figures, but only if your company takes the time to develop an app.
- Provide added value to customers:
In the business sector, digital accessibility is possibly the most essential trend of our day, and mobile applications fit right in. Customers dislike having to phone your store to place an order. They prefer to place an order from the comfort of their couch with a tap of their finger.
They don’t want to have to email you to resolve a customer service issue. They want to be able to chat with your customer success team right away through your app’s chat feature.
Keep in mind that the benefit is reciprocal.
In the past, emailing or calling a consumer was the most convenient way to communicate with them. You may now send a notification that appears on their lock screen, which is both more direct than an email and less intrusive than a phone call.
When you put all of this together, you get improved client loyalty, which helps your company become its preferred brand. If your firm has a loyalty program, you may integrate it into the app as well. Traditional loyalty programs are inconvenient since they require customers to bring a punch card into the store. What happens if they don’t bring their punch card with them to your store? They are, at the very least, dissatisfied. They will, at the very least, be dissatisfied and upset when they depart.
Developing a mobile application eliminates this bad predicament because, while a consumer may forget to bring a punch card to your store, they almost never forget to bring their smartphone anyplace. Mobile apps also provide your clients access to your business and its numerous activities 24 hours a day, seven days a week.
- Increase customer engagement:
There is a myriad of options for increasing client involvement with your company. Email marketing and social networking are tried and reliable methods, but none are as personal or direct as push notifications.
You can arrange a push notification that pings their smartphone to bring it to their notice whenever your business offers a special mobile app offer that you know your consumers will adore. You may also create automation that requests reviews or ratings anytime a customer buys your items and services in-app. Having an app for your company also allows you to provide users with a more regulated and comprehensive brand experience. Although a business website officially exposes your brand to your users’ screens, it’s all too simple for them to become sidetracked by the plethora of other tabs they have open. Mobile apps, on the other hand, provide for distraction-free browsing because users may only view one app at a time.
What if a consumer has a problem with one of your products, services, or the app itself? Customer service initiatives are streamlined with the use of a mobile application, which leads us to the next segment.
- Better customer services:
“After a favorable customer service experience, 52 percent of consumers claim they have made a second purchase from a company.”
We all know how essential customer service is to a company’s success, and one of the most crucial components of customer service is respecting the client’s time by promptly responding to their inquiries.
Your company should be able to provide all kinds of valuable customer service features, such as in-app messaging, call and call-back buttons, easy directions to your stores, RSVP capabilities, and, of course, customer feedback options, with the correct mobile app development.
Your business can also use mobile applications to provide a FAQ for present and new clients who are considering purchasing your items or participating in your promotions.
- Enhance your product or service:
One of the most innovative aspects of the rise of online commerce was that anyone, from large corporations to small enterprises, could now use website analytic data about their clients.
Similarly, mobile applications provide large and small businesses alike with the chance to collect even more data about their users. For example, if a user allows location sharing with your app, you can access their location, which is something you can’t do with a website.
You can evaluate behavioral data, such as what users search for most frequently, which FAQs they consume the most, and how long they remain on different pages within the app, in addition to the feedback users normally provide for you on the app (complaints, comments, reviews).
All of this data, when correctly evaluated, can yield insights that you can utilize to improve the user experience (UX), strategy, and plan.
- Increase revenues:
Remember how we said users may enable location sharing with your mobile app? This feature is more than just a tool to collect geographic information about your clients. You may actually set up push alerts that only activate when consumers are within walking distance of your store to notify them of local promotions. Targeted promotions like this increase foot traffic, which leads to an increase in sales. Unlike websites, apps provide your company more freedom to develop more immersive and seamless shopping experiences—from locating products to making secure, simple payments.
People are more willing to shop if there are fewer hurdles to the entrance.
- The future is mobile:
Money flows wherever the client goes, which is why big and small firms alike used to do everything they could to move their stores into shopping malls and other high-traffic areas.
The golden age of malls, on the other hand, is and has been declining for some time, thanks to online businesses. However, the cycle is again repeating itself, and mobile apps are causing havoc with e-commerce sites.
You set the road for better brand experiences and, as a result, happier customers by investing in mobile apps.
Are you ready to create a mobile app for your company?Contact us.