If Google flags or limits any of your advertisements, you will notice “Disapproved” or “Eligible (restricted)” in the “Status” column. And .it is possible that your ad won’t be able to run any longer. We will go over how to remedy your disapproved Google advertising in this article. You’ll also learn how to determine the reasons behind your ad’s disapproval.
So, let’s get this party started…
Let’s start with an explanation of what prohibited advertisements are.
What are disapproved ads?
Google will halt or limit any ad that breaches Google Ads policies, which is referred to as a disapproved ad. Your ad will not appear to your user once it has been disapproved. Google may reject an ad completely or offer partial clearance. Limited approval normally means that your ad will only obtain a tiny percentage of available impressions; however, this is not always the case. An unapproved advertisement will not be seen at all. Don’t panic if your ad gets rejected. There are a few things you can do to improve the ad. It will be re-evaluated and upgraded to Eligible status. To find out why your ad was denied, move your mouse over the “Status” column. Check for any policy violations that may be harming your ad. Once you understand why your ad was rejected, you may take the necessary actions to correct it.
Here is how to fix it:
Without Updating Your Ads, You Can Appeal
Appealing without any modifications is the first and most crucial thing you can do. Most of the time, Google makes a mistake and rejects your ad. Because of a specific term in your ad content, they might feel you’re giving something limited. For instance, if your ad content contains an ambiguous term like “Buy items here,” Google may report it as a regulation infringement. You may continue to respond to the affected adverts without making any modifications in this circumstance. This works some of the time but not all of the time. If this doesn’t work, you may either move on to the next stage or request a manual review from Google.
Make changes to your ad and appeal:
The next step is to alter the offending ads before filing an appeal, hinting that you’ve made modifications to comply. In any appeal, you can endear a specific ad, an ad group, a campaign, or the entire account. It’s fine to select the entire account; however, we recommend appealing for ads directly relevant to the issue at hand. Choosing ads addressing other issues could result in the appeal dismissing entirely. Ad appeals typically take a couple of days, if not longer. You can keep track of the status of your numerous appeals via the policy manager.
Take a look at the manual.
When you contact them, all you have to do is explain how your ad complies. Your complaint will be forwarded to the ad review staff, which will normally react within two business days. While manual reviews are often effective, they do not prevent updated or new ads with similar issues from being rejected. This could mean that you’ll have to submit your adverts for manual inspection regularly, which is both inconvenient and time-consuming. In this scenario, you should decide whether the specific ad copy should be approved or the problematic problem should be fixed.
Stop Using Offending Ads
If the ad group already has too much-approved advertising, the simplest option is to simply stop unapproved ads. There’s no need to be concerned because your other advertisements are already running; it’s preferable to stop the one that is causing the issue. The only catch is that pausing advertising will be flagged as having problems in the policy management tool. You don’t have a means to clean up all of your limited or disapproved advertising, making administration a little more complex.
Make copies of the advertisements.
If your ad is fully caught in the “disapproval string,” the only method to get it authorized is to copy it and approve it in the new version. The biggest disadvantage is that you will lose your ad history as well as any previously developed optimization.
So there you have it: five strategies to fix Google Ads that have been disapproved. Hopefully, you found this post to be useful and educational, and that it will assist you in creating ads that are not flagged. And if you need a hand, contact us!