The health of your website, like that of your car, can degrade over time if not well kept.
Unfortunately, many admins will wait until the metaphorical wheels fall off before realizing they need a website audit.
Identifying and correcting problems with your website early; saves money in the long run and assures maximum performance, much like it does with your car.
The importance of audits:
A website audit provides the admin with a comprehensive and extensive examination of their site’s health, performance, and speed.
Assessing these areas will provide you with a complete view of your site’s current efficacy and places where you may be able to further optimize and improve it – as well as issues that may be causing damage to its health.
Different types of website audits:
In general, a website audit is a thorough examination of all elements that influence a website’s search engine visibility and user-friendliness. However, a thorough website audit is not always required; listed below are some of the most popular types of audits.
- Technical Audit: While good content and backlinks will help your site rank if there is a technical issue, all of your efforts may be for naught. Technical audits concentrate on best practices for site visibility and ensure that every website complies with all search engine crawling and indexing standards.
- SEO Audit: An SEO audit examines keywords, link profiles, traffic behavior, goal conversions, metadata, and image and video optimization to determine how well your website is optimized for search. An SEO audit examines keywords, link profiles, traffic behavior, goal conversions, metadata, and image and video optimization to determine how well your website is optimized for search. There will be a lot of technical components that need to be audited as well.
- Content Audit: While content is frequently examined as part of an SEO audit, stand-alone content audits can provide valuable information into what messaging tones of voice are converting and which are not. UX (user experience audit), backlink audit, code/markup audit, social media audit, conversion rate audit (CRO), competition audit, or Google Analytics audit are examples of smaller, more specific audits.
Why do I need a website audit?
You will have no trouble navigating through your website if you are looking at it all day -every day, which makes it easy to overlook any problems a user may have. The following are some of the most common characteristics of difficult-to-navigate websites:
- Overcrowded navigation bar: Try to organize your services appropriately in dropdowns instead of listing all of them in the top menu. Your main menu tabs should be minimum.
- Overlinking: Make sure the user does not have to click more than three times to reach their desired page. This is also true of search engines, which are less inclined to crawl pages that are difficult to get.
- There should be a simple mechanism to return to the homepage from every page (clickable logo etc).
- On the homepage, there is a lot of information that dilutes useful information.
- There is no search function (essential for e-commerce websites).
- It’ll be difficult to contact you if you don’t have social icons, a cell phone number, a clear address, and an email address on the website.
User testing is an excellent way to ensure that your website is user-friendly. Users record their screens and complete specific ‘tasks’ on your website as part of your audit, such as “go to the blog” or “buy X item,” and then provide feedback on the process.
Because of the wide scope of SEO, it includes a wide range of issues, many of which can be discovered and corrected by a site audit. Basic inspections include:
- Areas for optimization in the content
- Images not properly tagged
- HTTP/ HTTPS
- Meta issues
- Mobile responsiveness
- URL structures
- Duplicate content
- Broken links
Risk of penalization:
Some well-known websites may have participated in or worked with SEO firms that used ‘black hat SEO techniques in the past, such as link farming, keyword stuffing, cloaking, and other techniques. All of these strategies may have increased rankings and traffic at the time, but as search engines’ algorithms become cleverer, websites that used them may now face penalties from search engines. A site audit can discover and repair anything that could lead to a penalty before it happens, or it can correct the cause of a penalty if the site has already been penalized.
People are impatient; therefore, if your website takes longer than 5 seconds to load, you’ll likely observe a greater bounce rate, fewer pages per session, and a higher rate of cart abandonment on e-commerce sites. According to Google’s research, increasing the page load time from 1 to 3 seconds raises the bounce rate by 32%. The bounce rate rises by 106 percent as it reaches 6 seconds. More importantly, Google recognizes that consumers are sluggish and has indicated that site speed is a ranking factor, which means that slower-loading sites may be pushed down in the SERPS. You can use Google’s Page Speed Tool to test your site’s speed, which will provide you with information about its current level of optimization.
Analyze your competitors:
Staying on top of your industry requires knowing what online methods your competitors are employing, and a decent site audit should involve some level of competitor analysis.
This will begin with identifying your primary competitors (if you don’t already know who they are) and performing a small audit on them, which will include their content, social activities, targeted keywords, backlinks, and organic / paid search activity.
Analyzing your competition provides you with the knowledge you need to figure out where you stand about them, allowing you to tweak and improve your online approach if that’s what it takes to outperform them.
Need A Hand?
Site audits are extremely beneficial, but they take time and require experienced direction to be successful. We can help if you think it’s time for a site MOT or if you’ve experienced a significant reduction in traffic and rankings. We recognize that no two site audits are identical, so we’ll customize yours to meet your objectives.
Technical analysis, site architecture, security, image optimization, mobile, on-page, backlinks, keywords, content, user experience, and more are all part of our comprehensive SEO audit.
Call (602)697-9160 to speak with a member of our team about our website and SEO audit services.
The number one item that small business owners say they require is more time. When you add the challenges of managing the corona virus (COVID-19) economy to the mix, finding enough hours in the day to keep your business functioning is even more challenging. You have an opportunity to reassess your tactics as more firms reopen throughout the world. As you move forward, a new website could help you establish a positive tone for your business.
A well-designed website will remind clients of the value you provide, raise brand awareness, and increase sales. Plus, as we’ve seen recently, it provides a means for your customers to interact with your company even while your storefront is closed. How are you going to find the time to do it? Using CyTech’s custom website design services could be the simple and cost-effective answer you’re looking for.
Leave your website to the experts:
You’re not alone if you wish there were more hours in the day during the corona virus. Over 90% of small business owners think the crisis has impacted their operations. You don’t have to undertake every business task yourself, thankfully. There are proven resources available to assist you in completing tasks such as creating an excellent website that provides you a strong digital presence at a time when more customers are searching for businesses and making purchases online than ever before.
Allow CyTech’s design specialists to create a website that catches people’s attention, highlights your products and services, and allows you to take advantage of eCommerce potential as more of your consumers purchase from home. You’ll get a professionally designed website for a reasonable fee, and you’ll have more time to focus on what you do best: running your company. Trust a team of web design experts who have helped other small businesses get started.
Let’s talk first:
From the initial meeting with a project manager until the launch of your website with a personal graphic designer, CyTech will develop a site that attracts customers and assists you in achieving your business objectives. We’ll do a “Get to Know You” conversation with you before we start the web design process to discuss your website’s aims and objectives, as well as other essential points of reference.
To get things started, we’ll work with you to define your ideal brand identity, target clients, industry, and anticipated competition, as well as develop a web plan that will ensure your success. We’ll get started once we have this information, and we’ll keep you updated every step of the way.
We will go to work:
Our highly skilled and professional team is the most valuable asset of our custom website design service. Our talented web designers will construct a very appealing and completely functional website that attracts internet visitors and is simple to access, keeping the good momentum going.
Regular check-ins will be conducted to ensure that your voice is constantly heard, and you will be able to see weekly progress. Professionally created website content that informs clients about your items prompts buyer action and promotes your brand will benefit your business. In addition, your site will be responsive — meaning it will run in any application — as well as mobile-friendly.
But we do not stop there:
All of our custom design websites come with free domain name registration and web hosting, which adds even more value to the equation. You can add more features to your site after it’s been developed to reach more clients and improve their online experience.
Search engine optimization (SEO) services can help your firm rank higher in internet search directories, making it easier for clients to find you online. Create an eCommerce alternative for your consumers to make online purchases while you gain more revenue – an important issue to consider as more people shop online. Create a blog to share your industry knowledge and skills while also giving your customers more reasons to visit your website.
These alternatives will assist you in increasing brand engagement while also giving a nice experience for your clients when they visit your website and online store.
Professional support at every step:
We keep in touch with you throughout the process, from our first meeting to the launch of your blog, to ensure that we meet or surpass your expectations. You can count on us to produce your site on time and budget as the most trusted small company website builder. You’ll have unlimited access to our specialists for the life of your website.
Make the most of your time and online presence:
Not only will having a custom-designed website help you drive revenue, but it will also free you up to run your business even more efficiently. Your time is valuable. A website is a living resource, and CyTech will ensure that yours continues to thrive for many years.
Even for brick-and-mortar stores that do not do e-commerce, having a web presence is important later. With the various website design tools accessible, creating an internet site is not difficult. Keep these design concepts in mind no matter which program you use.
- Make your site mobile responsive: For a website to be effective, it must be mobile responsive. Every day, Americans spend more than five hours on their phones, and more than a third of them conduct all of their shopping online using a mobile device. Your company’s mobile website, of course, must provide a great user experience. If potential clients reach your site on a mobile device and find it difficult to read or navigate, they’ll just abandon you in favor of competition. Furthermore, a poor mobile user experience has an impact on your website’s search engine rankings, making it more difficult for users to locate through a Google search – which leads us to our following issue.
- Make it easy to find: You’ll need a domain name that either fits the name of your organization or describes it in some way. It’s even possible to have many domains pointing to the same website. To generate visitors to your website, you’ll need to use technical SEO best practices, keyword research, content marketing, and paid advertising campaigns.
- Place your contact information above the fold: If your firm relies on customers being able to contact you or your sales staff, make sure that information is easily accessible. Your contact information should be accessible, preferably at the top of the homepage, so that visitors don’t have to look for a phone number or address if they want to contact the firm. If you utilize social media to communicate with customers, include links to your social media accounts in the website’s header or footer.
- Make it easy to navigate: Keep your top-level navigation menu to five properly defined tabs with relevant pages organized beneath them. No matter where your viewers land, you should provide a clear path back to the homepage. A Google search will almost always direct your reader to a page on your website other than the homepage.
- Keep your pages uncluttered: Readers must be able to place material in its proper perspective. When a website contains too much information, the mind becomes overburdened and unable to retain fresh knowledge. Make sure there’s a decent balance of text and graphics on the page to keep it looking tidy. One method to keep things simple is to remove social widgets from your site, such as a Twitter feed. Consider whether you’re including material that your reader is interested in. Remove any widget material that does not support the page’s goal.
- Make sure it’s accurate: Consumers will be turned off by erroneous information, whether it’s a wrong phone number, obsolete product information, or basic grammatical errors. You should not only review each page before publishing it but also check it regularly, especially after making changes elsewhere.
- Respect the need for speed: According to research, 88.5 percent of web visitors will abandon a website if it takes too long to load. Furthermore, nearly 70% of online customers say that the time it takes for a webpage to load influences their purchasing decisions. Keep your website up to date, optimize videos and graphics for faster downloads, and use a website host that can handle your bandwidth demands to ensure that it operates smoothly.
- Have a call to action: Every page on your website should urge visitors to take action. In other words, you must issue a call to action to them. These landing pages should entice visitors to call your organization, sign up for a service, buy a product, download a whitepaper, or does something else that will help you achieve your business objectives. Give them a visible call to action, such as a button, a link, or unambiguous language. If at all feasible, keep it above the fold so that readers don’t have to scroll to discover the call to action.
- Keep your design simple: Limit the usage of distracting typefaces, colors, and GIFs, which can draw the viewer’s attention away from the website’s main focus. The content is also more scannable and likely to be read if it is presented in short paragraphs and bullet points. Paragraphs should be no more than six lines long. This is especially true when it comes to mobile responsiveness, which is a crucial element in Google’s algorithm for ranking websites. The higher a website’s rating on the search engine results page, the better (SERP). If a competitor’s website is mobile-friendly but yours isn’t, you may be pushed down in search results for your clients.
- Get personal: E-commerce shops must provide high-quality online experiences in line with the brand perception, much as brick-and-mortar firms invest substantially in their stores to represent their brand images. To that end, your company’s About Us page should not be a dry block of text. To personalize the experience for your customers, include a decent photo of yourself or your team.
- Make sure your website copy is customer-oriented: Visitors to your website are looking for information that will benefit them. They come for instructive stuff on your blog at times, and they come to research the items and services you sell at other times. In any case, you should provide relevant material that will engage your prospects, provide them with something of value, and increase their confidence in your knowledge. When creating content for your website, attempt to think about it from the perspective of your customers. What information would be useful to you if you were a potential customer? What level of knowledge or expertise do you already have, and what do you need to know more about? By focusing on your material from the customer’s point of view, you can keep them on your site longer and increase your chances of establishing a long-term relationship with them that leads to a sale.
- Incorporate SEO best practices: Even if you have the best website in your field, it won’t help you if people can’t find it. While you can pay for ads to attract traffic to your website, bringing free organic search traffic to your site is more cost-effective and productive in the long term. People use search engines, particularly Google, to find information on the internet. They usually find what they’re looking for on the first page of search results, so you want your business to show up there. Google and other search engines utilize proprietary algorithms to rank websites based on search terms, commonly known as keywords. Crawling, indexing and ranking are the three methods used by search engines to determine where your item appears. They find your site using links from other sites, which is known as crawling. As a result, make sure your site’s links are displayed on as many external websites as possible After the crawling bots find your site, it is indexed, which means it is examined for information like keywords, freshness, relevancy, links, and multimedia. Make sure your site offers a lot of fresh, relevant material that relates to the keywords you’re trying to rank for.
Finally, ranking is the process through which search engines evaluate which results are the most relevant for a particular query. Relevance and authority are used to rank the sites. Include a lot of useful content, such as individual articles covering many facets of a topic. The size of your site, its traffic, and how many other well-respected sites connect to yours all contribute to its authority. SEO tools for small businesses make it easy to optimize your website.
Choose us to help you build an effective business website.
This pandemic has made the world digital and living in the digital word, a website is crucial for any business. You are probably losing out on opportunities for your business, if you don’t have a website. A website can help you accomplish many different marketing strategies to help your business grow. The web has far more extensive reach than any other form of advertising. There is no wrong in saying that world is now in our hands and the information is at our fingertips. The world of internet continues to transform the way we connect with people. Most of time is spent on internet. That could be for buying product, using a service, reading a blog, entertaining themselves, or for various other reasons. Having a website and online presence strategy allows you to market your business online. A website will help to establish credibility as a business online. It will provide a map and directions to the company’s shops or offices for visitors to find their location easily. Also, it provides you the scope to represent your customers, why they should trust you and the testimonials and the facts to back up those opportunities. Nowadays, people don’t have time to visit the shop. They search the internet to know about the product or service before purchasing. They can know about the brand, features, price, size, color through your website.
Here are some reasons proving the importance of website:
- 24/7 online presence: The first and the foremost advantage is that your website is accessible to anyone, anywhere, anytime. Even during non-business hours, customers can access your website and avail your services or get the information they need, which is one of the key elements in the importance of a website business. The websites works 24/7 to ensure customers are served in the comfort of their homes.
- 24/7 customer support: Providing customer support online is easier and more cost-efficient than hiring personnel to provide support. But, the website can provide customer support in various ways:
- FAQs: This is the most commonly used medium. All the frequent customer queries are answered on the website, saving your time and resources, while also providing customers precise and relevant information.
- Chat bots: Chat bots also address the frequent customer queries through template answers. Chat bots can also provide users with other information like signing-up procedures, information about services/products and so on.
- Information exchange: One of the most captivating aspects of a website is how easy it makes information accessible to customers. At its core, a website is nothing but a medium to communicate with customers and to provide them with information and resources. Here are a few ways in which websites help in exchanging information:
- Advertisements that update customers about the latest offers on products and services
- Newsletters that update customers about any upcoming events and news
- Contact forms that invite enquiries or requests from customers
- Establish credibility and build trust: Building website is crucial step in establishing trust. Customers nowadays expect business to have a website or online presence. From this perspective, for a business, a website is highly important. To take it a bit further, if a business’s website is superlative in its features and navigation, customers are more inclined to trust the business and avail of their services. Websites are an essential tool for businesses to establish their credibility and build trust with their customers. This can then be further boosted by local SEO services to attract a local demographic for businesses who might be new in the market.
- Professional web design: Website visitors have no reason to stay on any Web page unless they’re tempted to. Visitors can get bored very easily and expect something unique to capture their interest whenever they’re visiting any website. Hence, it is crucial that businesses build their websites with immaculate design and architecture so that customers are offered exceptional features and convenient navigation. This will encourage more visitors to take a peek at your website, and potentially buy from your business.
The website would provide your business better growth opportunities and is cost-effective. Wondering how to build a website that attracts your customers? Leave that on us! Here is how we can help you!
Maybe you are thinking about having your first one made or maybe you just need a new, better website. A website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. The main purpose of a website is turning these visitors into customers. In marketing, it is called conversion. A bad website will basically cause you to waste money on the other marketing methods because you don’t need more visitors if you can’t turn them into customers. The better the website, the more visitors are converted into your customers. It doesn’t really matter whether you sell consumer products online, provide local services, or build houses. Many people in the industry call themselves web designers but they really are just a bunch of geeks with some coding knowledge. They will pretty quickly create a website for you with lots of information, photos, contacts, but the question is, is that the way to turn your visitors into customers? No!
Well this is how we work differently by following 7 phase process
- Analysis: The first step is always about information gathering, identifying things like the website purpose, goals and target audience.
- Planning: A plan includes a definition of the site map, structure, and technologies that we’re about to use.
- Design: Not only do we focus on wireframe models and the visual style in this stage, but also on the usability of the user interface for the best possible user experience.
- Content: An important part is right text, photos, or videos, all optimized not only for your visitors but also for search engines.
- Development: We create website using the hypertext markup language and cascading style sheets with some help from databases and other technologies as well. Websites can be made mobile accessible too.
- Testing: we test all the technical features like code and scripts, compatibility with major browsers, and make sure the website really fulfills its purpose.
- Deployment: After the site is launched, our job is not done yet. We monitor the activities after the start, enabling us to fix any possible deficiencies and also we can manage future maintenance and updates for you.
We provide everything that customers need. As you have read how we work, we would love to work for you as well. You can navigate to our official websites to know more about our services.