The health of your website, like that of your car, can degrade over time if not well kept.
Unfortunately, many admins will wait until the metaphorical wheels fall off before realizing they need a website audit.
Identifying and correcting problems with your website early; saves money in the long run and assures maximum performance, much like it does with your car.
The importance of audits:
A website audit provides the admin with a comprehensive and extensive examination of their site’s health, performance, and speed.
Assessing these areas will provide you with a complete view of your site’s current efficacy and places where you may be able to further optimize and improve it – as well as issues that may be causing damage to its health.
Different types of website audits:
In general, a website audit is a thorough examination of all elements that influence a website’s search engine visibility and user-friendliness. However, a thorough website audit is not always required; listed below are some of the most popular types of audits.
- Technical Audit: While good content and backlinks will help your site rank if there is a technical issue, all of your efforts may be for naught. Technical audits concentrate on best practices for site visibility and ensure that every website complies with all search engine crawling and indexing standards.
- SEO Audit: An SEO audit examines keywords, link profiles, traffic behavior, goal conversions, metadata, and image and video optimization to determine how well your website is optimized for search. An SEO audit examines keywords, link profiles, traffic behavior, goal conversions, metadata, and image and video optimization to determine how well your website is optimized for search. There will be a lot of technical components that need to be audited as well.
- Content Audit: While content is frequently examined as part of an SEO audit, stand-alone content audits can provide valuable information into what messaging tones of voice are converting and which are not. UX (user experience audit), backlink audit, code/markup audit, social media audit, conversion rate audit (CRO), competition audit, or Google Analytics audit are examples of smaller, more specific audits.
Why do I need a website audit?
You will have no trouble navigating through your website if you are looking at it all day -every day, which makes it easy to overlook any problems a user may have. The following are some of the most common characteristics of difficult-to-navigate websites:
- Overcrowded navigation bar: Try to organize your services appropriately in dropdowns instead of listing all of them in the top menu. Your main menu tabs should be minimum.
- Overlinking: Make sure the user does not have to click more than three times to reach their desired page. This is also true of search engines, which are less inclined to crawl pages that are difficult to get.
- There should be a simple mechanism to return to the homepage from every page (clickable logo etc).
- On the homepage, there is a lot of information that dilutes useful information.
- There is no search function (essential for e-commerce websites).
- It’ll be difficult to contact you if you don’t have social icons, a cell phone number, a clear address, and an email address on the website.
User testing is an excellent way to ensure that your website is user-friendly. Users record their screens and complete specific ‘tasks’ on your website as part of your audit, such as “go to the blog” or “buy X item,” and then provide feedback on the process.
Because of the wide scope of SEO, it includes a wide range of issues, many of which can be discovered and corrected by a site audit. Basic inspections include:
- Areas for optimization in the content
- Images not properly tagged
- HTTP/ HTTPS
- Meta issues
- Mobile responsiveness
- URL structures
- Duplicate content
- Broken links
Risk of penalization:
Some well-known websites may have participated in or worked with SEO firms that used ‘black hat SEO techniques in the past, such as link farming, keyword stuffing, cloaking, and other techniques. All of these strategies may have increased rankings and traffic at the time, but as search engines’ algorithms become cleverer, websites that used them may now face penalties from search engines. A site audit can discover and repair anything that could lead to a penalty before it happens, or it can correct the cause of a penalty if the site has already been penalized.
People are impatient; therefore, if your website takes longer than 5 seconds to load, you’ll likely observe a greater bounce rate, fewer pages per session, and a higher rate of cart abandonment on e-commerce sites. According to Google’s research, increasing the page load time from 1 to 3 seconds raises the bounce rate by 32%. The bounce rate rises by 106 percent as it reaches 6 seconds. More importantly, Google recognizes that consumers are sluggish and has indicated that site speed is a ranking factor, which means that slower-loading sites may be pushed down in the SERPS. You can use Google’s Page Speed Tool to test your site’s speed, which will provide you with information about its current level of optimization.
Analyze your competitors:
Staying on top of your industry requires knowing what online methods your competitors are employing, and a decent site audit should involve some level of competitor analysis.
This will begin with identifying your primary competitors (if you don’t already know who they are) and performing a small audit on them, which will include their content, social activities, targeted keywords, backlinks, and organic / paid search activity.
Analyzing your competition provides you with the knowledge you need to figure out where you stand about them, allowing you to tweak and improve your online approach if that’s what it takes to outperform them.
Need A Hand?
Site audits are extremely beneficial, but they take time and require experienced direction to be successful. We can help if you think it’s time for a site MOT or if you’ve experienced a significant reduction in traffic and rankings. We recognize that no two site audits are identical, so we’ll customize yours to meet your objectives.
Technical analysis, site architecture, security, image optimization, mobile, on-page, backlinks, keywords, content, user experience, and more are all part of our comprehensive SEO audit.
Call (602)697-9160 to speak with a member of our team about our website and SEO audit services.
What is a website audit?
A website audit is a page performance exam before optimizing largescale search engines or redesigns a website. If your website isn’t optimized to meet your traffic goals, an audit can help you figure out what needs to be done to enhance performance.
Let’s take a look at some of the advantages of conducting a website audit before we get into the specifics of what you should look for. From a marketing standpoint, here are some of the main advantages:
The benefits of website audit:
- Website performance optimization: A website audit normally evaluates both the content and the technical performance of a website. As a result, the audit allows you to examine the stability of your website’s technical architecture and infrastructure, as well as how user-friendly it is for search engines and how easy it is for people to navigate and discover material visually.
- Search engine optimization: You can detect any missing SEO opportunities and correct any misdirected or poorly implemented SEO problems (e.g., keyword stuffing, exact match anchor text links, etc.) across the content of your website by doing a website audit. It will also enable you to re-focus your SEO efforts on users first, followed by search engines. This will protect you from being continually chasing changes to search ranking algorithms, which means you won’t be engaging in questionable tactics only to be at the top of the SERPs (SERPs).
- Conversion rate optimization: Website audits also allow you to re-evaluate your website’s lead generation and conversion efficacy. As a consequence, you’ll be able to see any previously missed possibilities to convert visitors into leads, allowing you to include relevant CTAs, as well as uncover any flaws in your landing pages, allowing you to improve them to increase conversions.
- Competitive analysis: You can compare your website to that of your competitors by doing a website audit. You may assess how well you rank for keywords comparing to competitors and identify potential new money streams. To acquire more information, you can utilize tools like website grader to audit your competitors’ websites. You can see how your competitors attract visitors and convert them by looking at their websites. Finally, this will assist you in developing fresh approaches and plans for your website.
- Identify issues: You can identify flaws that are impacting your SEO and conversions by conducting a website audit. It could be faulty links, hidden material, slow page load times, or something else entirely. Identifying these difficulties will assist you in resolving traffic-related concerns.
As you can see, evaluating both the content and technical components of your website can lead to significant increases in the amount of traffic and conversions it generates.
Let’s look at how to conduct a website audit now that you know what it is and why you should undertake one.
HOW TO CONDUCT A WEBSITE AUDIT?
- Run Your Website URL
Before you begin, you’ll need to choose a website auditing tool that can assist you in determining how well your website is working. When you run your site through audit tools, you can get specific advice and assess how your page performs.
- Find Technical Errors
You’ll want to look for technical faults after you’ve run your site via an auditing tool. These could be connected to things like performance, SEO, mobile, and security, among other things. The technical structure and website setup have a significant impact on how well it works for clients!
- Identify SEO problems
Now you’ll want to focus on SEO-related concerns to boost your search engine rating. This may entail checking Meta descriptions, image alt text, and other factors.
- Analyze design and UX
When conducting a website audit, one of the things to consider is the user experience. How are your customers reacting to this design? Heatmaps indicating what areas of your design are attracting the most attention and what users are reading are available in some tools. This form of study will show you how your visitors are affected by the overall design and user experience.
- Assess website content
A website audit will assist you in evaluating website content, such as blogs and website pages. You’ll want to know how well your current pages are performing. “How high my material has been ranked on search engines?” you might wonder.
- Generate a checklist of all sites and recommended fixes
Finally, it’s critical to have a spot where you can record a summary of all your findings while doing a website audit. Make a list of the site’s problems and suggested fixes so you can send it to the right teams.
If you are wondering that website auditing is a tedious task! We have got you covered with our service of website auditing! Leave the auditing and focus on your dream- your business! We won’t disappoint you, contact us now! We won’t disappoint you, contact us now! We will work as a watchdog for our website.
Our website audit service focuses on examining your website from a variety of perspectives, including SEO, usability, and content.
Our team spends time examining various technical aspects of the website to see how specific decisions or design elements affect its performance. We’ll also give you recommendations for resolving these problems. Feel free to contact CyTech Creative!