In its most basic form, a website marketing strategy is an action plan for achieving your company’s objectives. A SWOT analysis marketing framework for understanding how your firm fits concerning its consumers and competitors is the foundation for developing a plan. Creating a website marketing plan has a lot of moving pieces, and a lot of what is published about it is confusing or contradictory. You’ve come to the right place if you’re feeling overwhelmed.
Know your customers:
What makes you different from others selling the same or similar products? To put it another way, why should people pick you? What do your consumers expect from you? What is their motivation for wanting it? What do people hope to find when they search the internet for what you offer? What do they wish to stay away from? This is a key step to take. It is possible to create and execute an efficient website marketing strategy using the answers to these and other questions about you and your market. Anything you try to establish or improve your present plan without this understanding could be wishful thinking. And you have far too much time on your hands. Artificial intelligence (AI) in the form of speech and text can assist you in learning more about customers.
Evaluate your website:
It’s time to put your rose-colored spectacles away. Consider how you felt this morning while looking for this, that, or the other. You had to have an opinion when you clicked a link in the search results and landed on a website. Did you immediately recognize that you’d arrived at the appropriate location? Could you say that this page was worth your time and attention based on what you saw, read, and felt?
Would you like to remain and explore some more? Was it simple to navigate your way around? Did you get the impression that whoever was running the site was trustworthy? When people come to your website, you want them to say yes to all of the questions. It takes the correct combination of words, pictures, and, most crucially, awareness to get to this coveted yes.
Consider hiring an expert to look at your site if you’re not sure if it’s sending the proper message about you. If they’re trustworthy, they’ll ask the correct questions to figure out what’s needed to turn your website into a market magnet. They’ll examine your website’s design, color psychology, how your material is read, the technology it’s built on, how your SEO compares to competitors, and more.
Leverage the power of Google:
After you have accomplished steps 1 and 2, you may use Google’s incredible capacity to drive traffic to your door. Traffic. Is there a more lovely phrase? No, but only if the traffic is the correct kind. Targeted traffic, as we say in the industry.
Targeted traffic is made up of people who are likely to be interested in what you have to offer. It also covers folks who live in the places you serve if you service local consumers. Let’s imagine you’re a pest control company in Atlanta that sells to homeowners. There’s a technique to get Google to give you traffic from Atlanta rather than somewhere outside of your service zone. We want continuous streams of targeted traffic, a website that oozes credibility, and our users to feel uplifted knowing that we’ll uphold our promises as passionate business owners and operators (to keep their homes pest-free, to bring them more clients, and so on). Fortunately, the components that enable us to accomplish the aforementioned are also the elements that Google finds appealing.
Create content that people love:
I explained in Step 3 that your visitors are coming to see your content. This is when things start to get interesting. People who visit your website, you see, have hope in their hearts. They want you to impress them with high-quality, easy-to-understand information. Content that assists individuals in locating answers, resolving issues, and feeling better.
You’ll need to plan and develop targeted (that word again) content to accomplish this. You’ll want to market your helpful, trust-building content in addition to developing it. In other words, no matter how good your material is unless you make it known, your audience is unlikely to find it. One of the most efficient ways to get the word out is to…
Be selective with social media:
Contrary to what many believe, you do not need to be on every social media network to gain from social media marketing. You want to be involved in the platform(s) where your market gathers and shares data. If you are already utilizing social media, think about if the return on investment is worth the time and effort.
For example, if you are already using social media to generate visitors to your website, see what percentage of that traffic engages with your content, contacts you for further information, or performs another desired activity.
If the percentages are low, you might want to consider improving the quality and frequency of your social media messages. When people click from them to your website, you may need to examine how successfully the expectations they set are met. To put it another way, you want these people to enjoy a consistently positive, confidence-building experience. People buy from people they know, like, and trust, as the adage goes.
Embrace the Email marketing:
Despite what you may hear from time to time, email is far from dead. In truth, an email is still a powerful tool for cultivating long-term consumer relationships. It is consistently one of the top channels for a variety of industries. That is if you approach it thoughtfully and with your readers’ needs in mind. To put it another way, when you write emails, you’re intruding on other people’s personal space, so be respectful.
To make email work for you, you’ll need to build an email list of subscribers. Offering something free and useful in exchange for an email address is one method to do this. If you sell real estate, you may provide a complimentary guide that makes the purchase process easier.
Boost traffic with paid ads:
What’s the point of paid advertisements? As you may have heard, it can take several months to see returns after creating and promoting content. This has been well worth the wait. Because, like compound interest, the amount of traffic generated by these approaches accumulates inexorably. You may, however, desire quicker results. Buying advertisements can pay off big time depending on factors like the average amount your consumer spends with you and how much it costs you to get that customer. Hire a reputable PPC management firm to set up and manage your sponsored advertising; they’ll keep a close eye on what’s working so you can duplicate it.
The website marketing formula for success:
Knowing yourself and your customer is the first step in developing a successful online marketing plan. This is critical because it lays the groundwork for the steps that follow: redesigning your website, optimizing it so that people are drawn to you and search engines can find you, creating content that your target market enjoys, promoting it on social media, growing your email subscriber list, and, if desired, boosting traffic with paid ads. Each phase works together to generate an amazing synergy that helps your company develop.