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What is The Importance of Web Accessibility?
web design phoenix

What precisely is web accessibility? Why is it critical to integrate accessibility elements in your web design and development? What influence will it have on SEO and your business?

We’ll go over all you need to know about website accessibility in this guide. You can increase your website’s user engagement, search engine results page rankings, and experience for users with vision impairments by knowing more.

Continue reading to understand more about the significance of website accessibility.

 

What is web accessibility?

Let’s start with the topic that’s probably on your mind: what exactly is website accessibility?

Web accessibility ensures that your website is built and developed in such a way that everyone, including people with impairments, can use it. A. Accessibility means that more people will be able to interact with and access your material. It also makes it simpler for them to observe and comprehend your sites.

People with a variety of disabilities can benefit from website accessibility, including:

  • Neurological
  • Visual
  • Speech
  • Physical
  • Auditory
  • Cognitive

Accessibility may benefit people with and without impairments in numerous circumstances. Improving your website’s accessibility may also benefit users who use smaller screens or seniors who are losing vision. Implementing online accessibility features can also make it easier for non-disabled people to read and interact with content.

Web accessibility benefits not just the individuals who visit your site, but it also helps search engine crawlers read and interpret the material. It aids search engines in deciphering and sorting content, just as it aids assistive technologies in reading content.

Making accessibility a priority can help your entire target audience. A few web design and development tweaks might make your site more user-friendly.

 

Why is web accessibility important?

 

Why is it so important for your company’s website to be accessible?

To begin with, the number of people living with impairments is on the rise. Around 1 million individuals live with a disability worldwide, accounting for around 15% of the global population.

Additionally, having an accessible website aids SEO, making your company simpler to find for related Google queries.

Here are some of the most important reasons to think about website accessibility for your company’s website.

 

Appeal to a broader audience:

Over 61 million adults have a disability. You’re disregarding these customers if you don’t provide website accessibility. You’re not meeting their needs.

Consider online accessibility if you want to appeal to a larger audience. Rather than closing yourself off from clients, show them that you care. They’ll notice you’re putting their needs first.

Even little adjustments to your website can help you generate more leads and retain existing consumers. These clients may also help to spread the news about your company. You can increase leads, conversions, and ROI with their assistance.

 

Improve user experience:

After a negative user experience, almost 88 percent of all online customers say they won’t return to a site (UX). Poor usability is the reason that 70% of online stores fail. Aesthetics and usability have a role in people’s perceptions of your company’s legitimacy.

Meanwhile, enhancing your user interface (UI) has the potential to double your conversion rate.

A better user experience could increase conversion rates by 400%.

However, if you overlook the user experience, you risk losing 88 percent of your online customers.

Everyone who sees your website benefits from user experience design, not only those with disabilities. You can ensure that your website is simple to access and utilize by prioritizing UX design. A better user experience can help your SEO strategy.

On Google search pages, a higher search engine rating will put you ahead of your competitors. Better rankings for your company can help you:

  • Improve your online visibility
  • Reach more customers
  • Boost brand awareness and recognition
  • Attract more website traffic
  • Establish yourself as a thought leader
  • Improve brand trust, loyalty, and credibility
  • Generate more leads and conversions
  • Improve your ROI

Your search engine rankings will improve as you continue to generate traffic. The user experience is prioritized in web accessibility. Your website’s information should be accessible to everyone. Otherwise, they’ll have a hard time seeing the value in your company. Customer happiness can also be improved by improving the user experience.

Users will abandon your site if they can’t discover the information they need. As a result, your bounce rate may rise. Your search engine ranking may be impacted by a higher bounce rate. You’re prioritizing your consumers by prioritizing website accessibility.

 

Maintain legal compliance:

Website accessibility is governed by laws in several nations. These regulations ensure that businesses do not discriminate against disabled people.

The World Content Accessibility Guidelines (WCAG) is a set of international guidelines that encompass key principles of accessibility. These rules outline the high requirements that international organizations must satisfy. It explains how we can make content more accessible to people with disabilities.

Despite these standards, many businesses continue to fall short of the bare requirements.

Understanding these criteria can help you stay on the right side of the law. You can avoid potential litigation by following these instructions. In the meanwhile, it can put you ahead of the competition.

Even if your competitors don’t, your clients will notice that you prioritize their needs. You can focus on customer service while your competitors get into legal issues.

A consumer could sue your company if you don’t provide accessibility. Customers may perceive it as discrimination.

 

Social Importance:

It is also the appropriate thing to do for your consumers and business to have an accessible website. You’re disregarding the demands of a significant group of individuals if you don’t provide accessibility. Users with disabilities should have the same access to your content as non-disabled individuals. Your online presence should be accessible in the same way that brick-and-mortar businesses should have wheelchair-accessible entrances.

 

Revenue:

Consumers will struggle to convert into leads and sales if they can’t navigate your website. Search engine crawlers won’t be able to organize and rank your material if they can’t read it.

You’re also doing a disservice to your SEO approach if you don’t have online accessibility. Because sites with poor accessibility are ranked lower than those that are, you’ll be losing a lot of traffic in that area.

By considering website accessibility, you can ensure that everyone can use and locate your site. Visitors will leave if they can’t locate you, or they won’t be able to find you in the first place. Instead, use accessible design trends to improve your online design and development. People will find it easier to use your website.

 

Contact us to improve your web accessibility.